“Brand me!” It’s the phrase new businesses say to marketing professionals hoping to build a successful brand. Marketing agencies helped national corporations like Pepsi, Coke, and Kraft establish their brands, so it makes sense for a new business to ask a marketing company for branding. The problem with this perception is that brands aren’t created […]
Branding
4 Fresh Technologies That Will Rescue You From Your Branding Rut
There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use have plateaued. As we strive to find innovation in branding, it may be time to look past what’s already been established to make something new of our own. As consumers become savvy to how brands […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]
How These Three Entrepreneurs Made a Million Dollars on a $35 Weebly Site
So you want to be a millionaire? Well, turns out it’s not as hard as it used to be. Entrepreneurs with niche products like spherical ice cube molds and edible vegan cookie dough are raking in the other kind of dough with thousands of orders rolling in to an online store they built themselves (one […]
Jive Founder Backs New-School Engagement Platform
Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 IPO. Since then, the space has changed dramatically as businesses have realized the importance of building engaging, valuable communities of professionals and supporters. So it may come as a surprise to learn Hersh recently acquired […]
How to File an International Trademark When You’re Ready to Take Your Business Global
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]
4 Email Personalization Tactics That Are Sure to Get Clicks
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]
In a High-Tech World, Do Businesses Overlook the Value of Heritage?
“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and positioning that goes on behind […]
The Hidden Growth Area that Successful Companies Are Investing In
What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]
Killer Marketing Plan For Startup Entrepreneurs
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels […]
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]
Your Swag is an Extension of Your Brand, So Don’t Neglect It
The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world it typically refers to promotional products. You know, that stuff you get handed when you walk around the expo hall at conferences. All those pens, flash drives, stickers, and cheap sunglasses are used as giveaways […]
How to Differentiate Your Startup in a Red Ocean Industry
We all dream of coming up with the next ingenious idea that redefines an industry, or creates one from scratch. Netflix opened the floodgates to the world of streaming content, and they benefited enormously from being the only players in town (at least, for a few years). Uber capitalized on an existing need–transportation–but provided a […]
AI in Web Development: Reality or Hype
To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been going on for quite some time now, some arguing that AI will soon replace humans on all tech-related jobs. Truth be told, automating the web development process will […]
How to Use Technology to Engage Your Customer’s Senses
Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. At the same time, every single market is bloated with products — more than 30,000 new consumer products launch each year, 95% of which are destined to fail. So how can any marketing team hope to […]
Data is the Future of Brand Identity
Brands have always used a host of different tools, from advertising to product design, to clearly define themselves to their audiences. They understand that without communicating their voice, values, mission and approach, many brands would feel largely interchangeable. Sure, Nike makes sneakers and apparel for athletes, with a message that speaks to speed, design, and […]
Visual Merchandising: Online Startups Cannot Afford to OverlookVisual Merchandising: Online Startups Cannot Afford to Overlook
Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Here is why online startups cannot afford to […]
Improving Customer Loyalty with 3 Easy Steps
Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will […]
Give a Great Startup Founder and Entrepreneur Media Interview
It’s always on the checklist for a business and startup founder — get media attention. And of course, you want that attention – it will put eyeballs on your product, which may lead to users, which can bring money, potential investors, and all the other wonderful things that can come from matching the right product […]
Jive Founder Backs New-School Engagement Platform
Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 IPO. Since then, the space has changed dramatically as businesses have realized the importance of building engaging, valuable communities of professionals and supporters. So it may come as a surprise to learn Hersh recently acquired […]
How These Three Entrepreneurs Made a Million Dollars on a $35 Weebly Site
So you want to be a millionaire? Well, turns out it’s not as hard as it used to be. Entrepreneurs with niche products like spherical ice cube molds and edible vegan cookie dough are raking in the other kind of dough with thousands of orders rolling in to an online store they built themselves (one […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]
4 Fresh Technologies That Will Rescue You From Your Branding Rut
There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use have plateaued. As we strive to find innovation in branding, it may be time to look past what’s already been established to make something new of our own. As consumers become savvy to how brands […]
How To Brand Yourself Through Your Dedication And Value
“Brand me!” It’s the phrase new businesses say to marketing professionals hoping to build a successful brand. Marketing agencies helped national corporations like Pepsi, Coke, and Kraft establish their brands, so it makes sense for a new business to ask a marketing company for branding. The problem with this perception is that brands aren’t created […]
In a High-Tech World, Do Businesses Overlook the Value of Heritage?
“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and positioning that goes on behind […]