Branding

There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use […]

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and […]

As a startup one of your most important assets is your brand and that brand is usually embodied in your […]

So you want to be a millionaire? Well, turns out it’s not as hard as it used to be. Entrepreneurs […]

Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an […]

“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study […]

What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer […]

Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The […]

Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. […]

The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world […]

In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. You can start […]

We all dream of coming up with the next ingenious idea that redefines an industry, or creates one from scratch. […]

To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field […]

How confident are you in your website’s user experience (UX)? If you don’t have measurable results that prove your UX […]

Having an original idea may be key to success, but the embodiment of that idea is in a different ballpark. […]

It used to be a bit narcissistic to put your own name into a search engine to see what appeared. […]

Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. […]

Color is something we all experience every day. We notice its beauty in everything from flowers to art. It sets […]

Over the past year, content publishers have changed how they promote their content. Given the longevity of the COVID-19 pandemic, […]

The year 2020 really did a number on individuals, businesses, and the world in general. Looking at the toll that […]

There are around 1.95 billion websites on the internet. This means there are 1.95 billion online businesses out there who […]

Domain names — the focal point of the internet. There is no doubt the existence of a big-three-domains consisting of […]

In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. You can start […]

An important part of honing our skills as business professionals is becoming better at meeting new people and building real […]

I am often asked the question from business owners if it’s worth the time and effort to maintain a blog […]

Brand management has always been a complicated concept, even for those who have had the chance to work on it […]

Can you name the top social media platforms? You don’t need research for that. They are Facebook, Instagram, Whatsapp, YouTube, […]

We are living in a world where people are constantly bombarded with information. To be heard, marketers must create compelling […]

Every business starts somewhere, and for a startup, that somewhere is in the concept. You get an idea for a […]

The coronavirus crisis has made it critical for companies to ensure their websites get ranked in search results. There’s no […]

Ask any startup what their biggest challenges are and “demand generation” will probably make the list. It’s not a new […]

It takes years to build a reputation and only moments to destroy it. Amidst an unprecedented (ugh – not that […]

It takes just 50 milliseconds for users to form an opinion about a website. Fail to make a positive impression […]

First impressions wouldn’t matter so much if we could all get second chances to make the right first impression. But […]

In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truth” to his organization. […]

Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more […]

Every time you use your Google Lens camera to find an unknown object, you are conducting a visual search query. […]