Branding

There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use have plateaued. As we strive to find innovation in branding, it may be time to look past what’s already been established to make something new of our own. As consumers become savvy to how brands […]

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

So you want to be a millionaire? Well, turns out it’s not as hard as it used to be. Entrepreneurs with niche products like spherical ice cube molds and edible vegan cookie dough are raking in the other kind of dough with thousands of orders rolling in to an online store they built themselves (one […]

Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 IPO.  Since then, the space has changed dramatically as businesses have realized the importance of building engaging, valuable communities of professionals and supporters. So it may come as a surprise to learn Hersh recently acquired […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]

“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and positioning that goes on behind […]

What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]

Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels […]

Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]

The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world it typically refers to promotional products. You know, that stuff you get handed when you walk around the expo hall at conferences. All those pens, flash drives, stickers, and cheap sunglasses are used as giveaways […]

We all dream of coming up with the next ingenious idea that redefines an industry, or creates one from scratch. Netflix opened the floodgates to the world of streaming content, and they benefited enormously from being the only players in town (at least, for a few years). Uber capitalized on an existing need–transportation–but provided a […]

To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been going on for quite some time now, some arguing that AI will soon replace humans on all tech-related jobs. Truth be told, automating the web development process will […]

Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. At the same time, every single market is bloated with products — more than 30,000 new consumer products launch each year, 95% of which are destined to fail. So how can any marketing team hope to […]

Brands have always used a host of different tools, from advertising to product design, to clearly define themselves to their audiences. They understand that without communicating their voice, values, mission and approach, many brands would feel largely interchangeable. Sure, Nike makes sneakers and apparel for athletes, with a message that speaks to speed, design, and […]

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Here is why online startups cannot afford to […]

Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will […]

Based on the sheer number of articles about deep learning that are published every day, one could be forgiven for thinking that deep learning and neural networks make up the bulk of artificial intelligence innovation. Here is why when it comes to neural networks, we’ve only just scratched the surface. Despite the incredible technological advances […]

We currently associate influencer marketing with new technologies and popular influencers from YouTube, Instagram, and other social media sites. But, this marketing technique was already being utilized years ago to create brand awareness and influence consumers through the use of famous people. Here is the complete guide to influencer marketing in 2020. What Exactly is […]

Every single one of us gives presentations from time to time. What can be confusing about creating a couple of slides with great UI and rich content, right? The reality of a presentation in real life is more difficult than one might think. Here is how to give a presentation with perfect UI/UX design. As […]

Purple and Gearbox are prime examples of how not caving to industry pressure and building a rooted company is perfect for weathering a recession.

It’s always on the checklist for a business and startup founder — get media attention. And of course, you want that attention – it will put eyeballs on your product, which may lead to users, which can bring money, potential investors, and all the other wonderful things that can come from matching the right product […]

In 1994, when Amazon was launched, its first package consisting of a Physics book was sent via post. Fast forward to 2020; today, drones are being deployed to deliver packages at customer doorsteps. Folks! The utopian future that was depicted in The Jetson’s Family cartoon is almost upon us. eCommerce is the key driver of […]

In a landscape where it’s increasingly more difficult to stand out among the Amazons and the Walmarts of the world, a new trend is emerging. Brands and retailers are rethinking their business models. Here is the latest battle for consumer attention and the blurring of the lines between retailers and brands. Retailers are expanding from […]

One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show you exactly how to create content that will engage your audience and rank high […]

Based on the sheer number of articles about deep learning that are published every day, one could be forgiven for thinking that deep learning and neural networks make up the bulk of artificial intelligence innovation. Here is why when it comes to neural networks, we’ve only just scratched the surface. Despite the incredible technological advances […]

If you run a business, then you know that it’s not always smooth sailing. Your customers may not be responding to your offer as positively as they once did or your “high-seasons” are few and far between. Here are nine ways to refresh your company’s image without spending a fortune. Have you’ve started to rethink […]

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Here is why online startups cannot afford to […]

Marketing is indispensable for any size of business, from small to substantial multinational organizations. Though marketing is often misunderstood as advertisements and promotions; we can’t take away the fact that they are integral to any business. The whole set of processes involved from product designing to the sale of the product is called marketing. Here […]

YouTube is the second largest search engine, and Facebook’s algorithms increasingly favor video content. If you’re not posting video to these platforms (and others) regularly, you’re likely missing out on traffic and sales. Remember you can entertain while you educate. Here are the dos and don’ts of brand awareness videos. Creating a brand awareness video […]

In an age of busy buyers, complexity kills, and simplicity sells. Today’s consumers don’t have the time to figure out what chameleon brands stand for. brad

Building a successful brand and business online requires a clear picture of the brand identity you want to present to the world. You need to know how you will reach your audience and the tools you will use to do it. This includes not just the systems you build the site with but also the […]

Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will […]

Don’t let your reputation get burned. No matter the risks to your organization’s reputation, the speakers on this list can help you handle them.

Artificial intelligence (AI) has become more than just a tool for powering robots. It’s now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that’s growing exponentially. Can AI be what can help […]

You’ve seen the posts telling you that you need more video content, and they’re right. YouTube has over one billion users — almost one-third of the total amount of internet users. Who wouldn’t want to tap into an audience that big? Also, video can help you increase conversions, and it may even improve your chances […]

Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. At the same time, every single market is bloated with products — more than 30,000 new consumer products launch each year, 95% of which are destined to fail. So how can any marketing team hope to […]

Ask the tough questions: Does our brand offer value beyond the suggested retail price? If not, how can we improve our relationships with customers?