Latest Articles

every company is tech

Why Every New Company is Now a Tech Company

There was a time, not too long ago, where the “tech” sector was huge. There was a large group of young, quickly growing companies developing or popularizing new technologies, and an audience of millions of investors eager to get a piece of the action. Today, we still have this paradigm, to an extent. When people […]

remote work tips

‍5 Remote Working Tips for the Modern Workplace

It’s not an exaggeration to say that the novel coronavirus (COVID-19) has changed everything, including how we work. Many people have become remote employees, at least temporarily, for the first time in their careers. While remote work has many benefits, it can be a difficult working arrangement to adjust to for some people — especially when […]

test email subject lines

How to A/B Test Your Email Subject Lines and Drive Results

73% of marketers agree that email marketing is the best channel for a brand that wants to increase ROI. Moreover, brands that invest in email marketing get $40 for every $1 invested. Those are just a few stats that lay bare the impressive results of email marketing. Test Your Email Subject Lines and Drive Results […]

How to Use Strategic Synergy in Content Marketing

As a startup entrepreneur, one of your biggest priorities is going to be growing the business as quickly as possible. That means reaching new audiences, maximizing client retention, expanding your physical presence, and of course, onboarding new customers regularly.  Oftentimes, the vehicle for this growth and expansion is marketing. But to be successful in the […]

workplace changes

Nine Ways the Workplace Will Change in 2021

Unless you have a crystal ball, no one knows the actual extent to which workplaces will change this year. The chaotic reign of COVID will stay long after the pandemic and the vaccines are over. Employers worldwide have had to become agile creatures to give workplaces a makeover in the name of safety, where better […]

automation

Business Setup Automation: Tech Solutions and Tools for Building and Growing a Startup from Scratch

Many founders admit that starting a startup is one of the toughest projects they have undertaken. Being an entrepreneur and starting your own business requires a lot of effort to get your startup off the ground. According to the US Bureau of Labor Statistics, about 20%, 45%, and 65% of new businesses fail within their […]

discovery bio bidet

Discovery Bio Bidet — Seat Yourself in Comfort

Here is my review of the BEMIS Bio Bidet Discovery bidet seat. A toilet seat is not the exact thing I like to talk about — but this bidet seat provides an enhanced cleaning experience that takes everything to a whole new level. Discovery Bio Bidet — Seat Yourself in Comfort You can sit down […]

AI evolution

The Future of AI – 7 Stages of Evolution You Need to Know About

According to artificial intelligence statistics, the global AI market is expected to grow to $60 billion by 2025. Global GDP will grow by $15.7 trillion by 2030 due to artificial intelligence, as it will increase business productivity by 40%. Investment in artificial intelligence has grown by 6 times since 2000. In fact, 84% of businesses […]

ai build or buy

So You Want to Use AI: Do You Build, or Do You Buy?

The following is adapted from my new book, Real World AI. You’ve found a way that AI can help your business. Maybe you want to automate the way help tickets are categorized, or improve search results, or increase efficiency in restocking. You Want to Use AI: Do You Build, or Do You Buy? Whatever you […]

coral UV 2

Oh, How I Love the Coral UV 2

Okay, this is a product review — so I should hurry and say that I’m totally prejudiced in favor of the Coral UV 2. Have I tried the Coral UV 2 — why, yes! And the Coral UV 2’s Kickstarter starts today. There is also a Kickbooster opportunity — watch for it. Is your phone […]

buyer persona

How to Create a Buyer Persona for B2B Marketing

To maximize your marketing campaign reach and get your content seen by the right audience, it’s important to get to know your customers. Where do they go for trusted sources of information? What goes into their buying decisions? Knowing these answers can help you plan whole campaigns that target your ideal customers. The way to […]

google's core web vitals

How to Navigate Google’s New Great Page Experience Rankings

Last May, Google announced that in May 2021, it would be updating its algorithm to align with user desire for a “great page experience.” What the new Core Web Vitals update means is that this year, three specific page experience signals will affect a website’s ranking in search results. How to Navigate Google’s New Great […]