Twitter will be launching a native video feature in just a few weeks, sources close to the company have revealed to Recode.
The feature, which will reportedly allow users to record, edit, and post video without leaving the Twitter app, will be similar to—but separate from—its Vine app. The goal is apparently to provide more ways for people to create video on Twitter, and more engagement as a result.
Twitter first hinted at coming out with a video app in November last year, announcing several different new features including “While You Were Away,” its first non-chronological service. Though Twitter has declined to comment, it’s clear that each of these features is designed to keep people on Twitter longer and more involved while they’re there.
This tip comes within the same week that Facebook announced users are watching more than a billion video clips per day on the service. Video is only getting more popular on social media, and now it’s Twitter’s turn to capitalize on that.
Photo by Esther Vargas