Home Ello No Flash In The Pan, New Metrics Suggest

Ello No Flash In The Pan, New Metrics Suggest

Ello, a social network that assures an ad-free experience, lept into the spotlight last week, and currently claims to process between 40,000 and 50,000 invite requests per hour. But is it doomed to make its exit just as quickly?

Not so, according to RJ Metrics. The web analytics company collected a sample size of 160,000 Ello users and crunched the numbers Thursday.

The most interesting finding is this: that six days after signup, 25% of users are still active. Thirty-six percent of users have never posted, while 27% have posted three times or more. That may not seem like a lot at first, but RJ Metrics observed that this percentage of active to inactive is comparable to Twitter’s user activity rate.

Check out the entire presentation below:

Back in August, Ello had a userbase of about 90. Now, CEO Paul Budnitz says, the site is doubling in size every one or two days. At that rate even RJ Metric’s massive sample size won’t be accurate for long. The story of Ello is still being written.

Photo by Analea Styles

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.