Starting Monday, the Swedish YouTube gamer better known as Felix Kjellberg, will be posting episodes of his podcast onto MLG, or Major League Gaming network before the hour-long shows are uploaded anywhere else—including Kjellberg’s YouTube home.
BroKen (a portmanteau of Kjellberg’s “bro” fandom and the name Ken) is a podcast hosted by Kjellberg and friend Kenneth Morrison, where the two chat about gaming trends on YouTube and beyond.
The first episode of BroKen was uploaded to YouTube on August 31 and now has amassed close to 4 million views.
It’s easy to see why Major League Gaming was eager to snap up the Swedish gamer. Kjellberg, with over 30 million subscribers on YouTube, would bring much-needed charm and appeal to the competitive gaming broadcast network.
MLG’s stakes in the eSports markets has lately been overshadowed by video game platform Twitch’s emergence into the mainstream.
With Twitch just recently acquired by Amazon for $970 million, MLG is definitely trying to up the stakes and prove their relevancy in the realm of broadcast gaming, amping up their appeal and star power by onboarding big-name gamers.
And who better to do that than the darling of YouTube? You can catch Kjellberg’s podcast series BroKen on MLG.tv starting September 15 on MLG.tv/pewdiepie.