Facebook is rolling out a new tool intended to prompt publishers to post their stories on Facebook more frequently. Called Stories to Share, the feature essentially lists articles that media outfits have posted on their sites but not yet shared on Facebook, along with a handy button for, well, sharing them.
The tool is part of Facebook’s current push to draw publishers more closely into its orbit. Last month, Facebook began tracking trends and conversations and sending the data to various media outlets for display on websites and news broadcasts. Facebook is anxious to buff its credentials with publishers; in its release, it cited a recent study from the social-analytics firm SimpleReach that found Facebook drives more media traffic than any other social platform.