The social curation and real-time conversion platform Livefyre has acquired Storify, a drag-and-drop storytelling tool used by journalists, marketers and brands. Livefyre will integrate Storify into its StreamHub platform, which lets users integrate real-time social content into their websites, mobile applications, ads and television broadcasts, creating a massive social curation platform. 

The acquisition will merge Storify’s multiple paid tiers into a single enterprise offering and add new features including centralized story and editor management; single sign-on and engagement analytics. 

The terms of the acquisition were not disclosed.