The demise of Google Reader was met with much wailing and gnashing of teeth among its loyal fans, many of whom voiced a common complaint: Why did the news reader they depended upon have to die?

(See also: How To Make News Readers Work For You)

Turns out that you can blame Larry Page. As BuzzFeed’s Matt Lynley reports, Page and his inner circle didn’t consider Reader “an important strategic priority.” As a result, no one in Google wanted to run the unit, knowing that doing so wouldn’t gain them any attention from Page and his inner circle.