As smartphones shift from the realm of early adoption to mainstream use, the demographics of smartphone users are also shifting strongly. A new UK survey has found that more women are using smartphones now than men, and in general users are increasingly older.
It’s a pretty clear trend, if you look at the infographic provided by eDigitalResearch and IMRG. In 2010, when smartphones had only penetrated 38% of the UK market, 63% of smartphone owners were men and 37% were women. Contrast that with 2013, when smartphones hold 60% of the UK user base, and you have 58% female smartphone users and 42% male.
Older consumers are owning smartphones, as well, as the devices move from purely business use to consumer ownership. In 2010, a little under a third of all smartphones were owned by people aged 45-74. It’s a little hard to get an exact percentage from the displayed pie chart, but in 2013 that age group now makes up about 45% of the overall smartphone population.
That stats show other interesting phenomena in the UK: the rise of browsing as a smartphone activity, as well as the fall of Nokia and the rise of Apple and Samsung as smartphone manufacturers sold in the UK.
Take a look at the infographic below to see other stats from across the pond.
Lead image courtesy of Shutterstock.