Last week, Guy Kawasaki joined us ReadWrite Editor-in-Chief Dan Lyons in San Francisco for the second ReadWrite Mix event, he shared the secrets of his new book: APE – Author, Publisher, Entrepreneur. In the following clips, Guy discusses his unique writing process and how to leverage social media for promotion. Learn how he secured, within an hour of publishing, a bevy of five-star reviews on Amazon. Hint: You gotta trust people.

See ReadWrite Mix: Guy Kawasaki Talks Apple, Google & The Book Business