Apple products, cash and clothes are what American teenagers really want for Christmas, according to new data from Piper Jaffray. Over the past four years, Apple products have become increasingly popular. Jaffray’s firm has tracked teen trends for the past 11 years. Data from fall 2011 shows that 3.4% want an iPhone for Christmas, 25% desire an iPad, 2.1% want an iPod of some kind and 1.3% just want the iPod Touch. About 11% of teens surveyed mentioned wanting some form of Apple product. In 2008, that number was only 7%.
The types of Apple products most desired varied across income levels. Kids from both upper income families and average income families were more inclined to ask for iPhones. Average income kids asked for iPads more than their upper income counterparts.
This data is inline with a recent report from Nielsen which revealed that kids ages 6-12 and kids ages 13+ both wanted iPads this holiday season.
