In a post on the Facebook developers’ forums, Manager of Facebook’s Preferred Developer Consult Matt Trainer wrote that they had “made some changes to our Page posts ranking system, which added more signals to determine Page post quality.” Yet he also wrote the following: “We will continue to add in more Page post quality signals over time to ensure that people are always receiving engaging and relevant content in their News Feed.” Does this mean that the News Feed no longer penalizes third-party apps?
We reached out to a Facebook spokesperson to learn more about this update. She responded, saying “…we recently made a fix that added more signals to detect good quality posting behavior. This should improve the situation with the distribution of posts coming from third-party apps in the News Feed.”
Previously, using a third-party API to update a Facebook fan page decreased the likelihood of engagement by about 80%. Facebook penalized third-party API’s Edgerank and collapsed third-party API updates.
How is the Facebook News Feed treating your third-party app now? Tell us about it in the comments.
