Home Only One Month In, Google Plus Shows Promise For Online Marketers

Only One Month In, Google Plus Shows Promise For Online Marketers

It may have only launched a mere month ago, but Google Plus is already showing signs of promise to online marketers, especially in its ability to drive traffic to other Websites.

Google’s brand new social product has a long way to go before it poses a realistic threat to Facebook’s massive marketshare, but having surpassed the 20 million user mark in under a month, its growth has been impressive. By comparison, it took Facebook and Twitter a few years to reach the same milestone.

While businesses are still patiently awaiting the arrival of its official brand pages, some can count on Google Plus to drive significant traffic to their Websites.

In one case study, Google Plus was shown to comprise over 15% of referrals to Web marketing blog Wordstream, beating LinkedIn’s 9.8% and trailing not too far behind Twitter. Here at ReadWriteWeb, we’ve also seen Google Plus makes its way into our top sources of referral traffic in just a matter of weeks.

In a more extreme case, technology blog LAUNCH saw 67% of its traffic come from Google Plus in a single day, according to a post by its founder Jason Calacanis on none other than – you guessed it – Google Plus.

These early numbers come with an obvious caveat: the sites mentioned above are all publishers, whose content is more common for people to organically share via social media than, say, the “Products” page of a small business’s Website. Just as with other social media channels, businesses are going to need a content and social marketing strategy that makes sense and serves them and their customers well in order to be successful when Google Plus brand pages finally do drop.

Have you seen much referral traffic from Google Plus yet? Let us know about your experience thus far in the comments.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.