Home Google’s AdWords Express Targets Small Businesses

Google’s AdWords Express Targets Small Businesses

In its ongoing quest to capture more local ad dollars, Google yesterday announced the launch of AdWords Express, a simplified version of their search advertising platform. This new advertising product aims to streamline the process of purchasing search ads, enabling smaller, local businesses to get on board.

If AdWords Express looks familiar, that’s because it was originally launched in select markets last October under the name Google Boost.

Like its predecessor, AdWords Express aims to reduce the learning curve of setting up an ad campaign by shifting some of the heavy lifting over to Google’s end. For example, the platform automatically recommends keywords and bidding amounts rather than expecting the business owner to have that expertise.

All the business owner needs to do is enter a category, write a headline and description, set a budget and tell AdWords Express whether a clicked ad should send people to the company’s Website or a Google Places page. The finished product is a a cost-per-click ad campaign that runs on Google search results pages, on Google Maps and on mobile devices running Android.


About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.