Mobile advertising company Medialetsrolled out a new Universal SDK this week, which it says is its biggest release yet. The Universal SDK 2.5 for iOS offers support for third-party rich media ads, new ad formats and new creative capabilities, like social media sharing, email, SMS, add-to-calendar functionality and embedded maps.
One SDK, Multiple Ad Providers
The biggest news in the updated SDK is the added support for third-party rich media. That means publishers can enable campaigns from third-party providers, without the need for multiple SDKs. Currently, participating vendors include: Google, Sprout, Mediamind, eyewonder, Phluant Mobile, Pointroll and Unicast. More will be added soon.
New Formats: Ads that Grow & Background Audio
In addition to the new creative capabilities involving sharing, there is also support for a new ad format called Medialets Growables. This format supports rich files like animations and video and is built using HTML5. Growables display just one part of the file until the user interacts with them, and then they will appear to grow out of the original banner ad to their full size.
A new Medialets Audio ad format was added, too, allowing publishers deliver audio ads with or without an on-screen component while an app is running in the background. This has been designed for radio and music apps, in particular.
Other enhancements to the SDK include “no ad” responses, dynamic click and impression URLs , better support for deep linking between apps and other performance optimizations. You can learn more about the new SDK on Medialets.com.
