Qualcomm has announced the introduction of the “Snapdragon Game Pack,” a collection of over 100 mobile games optimized for Snapdragon-based devices and its embedded Adreno GPUs. The goal of the new release is to highlight the advanced graphics capabilities of Qualcomm chipsets, and the mobile gaming experience they enable. It will also be made available to OEMs and operators for pre-installation on forthcoming mobile devices, the company reports.

In addition, a future version of the Snapdragon Game Pack will take advantage of next-generation Snapdragon mobile processors that feature quad-core Adreno GPUs and that are optimized for larger display devices, like tablets, says Qualcomm.

As a mobile developer, initiatives like these provide another method for getting apps in front of consumers’ eyes in an increasingly crowded market. And mobile gaming, especially, is a popular market – Qualcomm notes that over 60% of smartphone owners regularly play games on their devices.

Of course, the 100 or so Snapdragon-optimized games will be available to the wider community, too, via the official Android Market, other third-party app stores and developers’ own websites. Some of the early developers who have contributed to this offering include Babaroga, Booyah, Com2us USA, Digital Chocolate, Eyelead Software, Glu, Guild Software, NAMCO BANDAI Games America, Gameloft, Natural Motion, Polarbit, Southend Interactive and Tripwire Interactive.

Qualcomm released other relevant market share numbers recently, too. There are now over 125 Snapdragon devices announced and there more than 250 in development from OEMs and operators worldwide, the company says.

This news comes on the heels of an impressive demo of Nvidia’s next-generation quad-core processor (codename “Kal-El”) which features a 12-core GPU, at the Computex trade show in Taiwan. Nvidia’s Tegra 2 dual-cores are also popular in many smartphones, leading to a heated rivalry between the two companies. Just yesterday, for example, Qualcomm posted a video that pitted its Snapdragon against a Tegra 2 in a speed test.

And the Kal-el demo, case you missed it, is here.

sarah perez