Home Apigee-to-Go: Extending the Console Metaphor and the Concept of the Social Object

Apigee-to-Go: Extending the Console Metaphor and the Concept of the Social Object

Apigee is extending its console to be integrated into a provider’s Web framework.

SoundCloud, PayPal and LinkedIn have been the first to integrate the Apigee service that lets developers explore an API from within the providers development environment and share it as a social object.

Apigee-to-Go is an iFrame of the Apigee console that embeds into the provider’s CSS, allowing the site to be skinned and in the process make the experience transparent to the user.

According to a blog post by Apigee’s Shanley Kane, developers using the provider’s service may:

  • View the full surface area of an API.
  • Authenticate through OAuth.
  • View API requests and responses.
  • Explore errors and share their results.

Here’s what it looks like on SoundCloud:

The service caches a request, saves it as a snapshot and provides it as a link for the user. For example, a developer might be exploring the Twitter API.They may want share what is being viewed once the API is reached through Apigee.

The link may be shared in any manner. It may be posted on Twitter or to a community such as GitHub. It’s up to the developer.

Apigee’s Sam Ramji says they are influenced by the embed practices developed by companies such as YouTube and Slideshare to create what Apigee’s Marsh Gardiner calls a “social object.”

I like the concept of a social object. It extends the metaphor for commerce. A social object gives providers the power to scale a sharing capability, which in turn can speed development. The embeddable object creates value when it is shared.

Today’s emerging API infrastructure is a core component of new commerce that is turning information into a fluid currency with its own value that is having effects on innovation, progress and the state of the economy.

Companies such as Apigee, Mashery and Layer 7 Technologies are part of an equation with deep fits into the makings of commerce and the flow of data in real-time.

There are many examples of this new commerce. Apigee-to-Go shows the value of providing a framework for speeding communication to quicken the development of application within a developer framework.

Disclosure: Mashery is a ReadWriteWeb sponsor.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.