Home Video: 3 Tips for Social CRM Adoption

Video: 3 Tips for Social CRM Adoption

IT project failure expert Michael Krigsman shared some thoughts on social CRM adoption at Dreamforce last December. Krigsman has posted a video from Dreamforce and added some thoughts.

Frankly, I’m surprised there are enough companies that have tried and failed to adopt social CRM that anyone can deduce any trends yet. It’s still such a new technology/strategy. But Krigsman’s advice is good. It may seem obvious, but the problems he mentions are exactly the ones that trip projects up.

Krigsman cites three reasons that social CRM projects typically fail:

  • Poor strategy
  • Over-focus on technology
  • Minimizing culture

Krigsman concludes with some common sense advice:

WIFM – “what’s in it for me” — is key to encouraging user adoption of any social business software. Help users engage quickly and often, by finding ways for them to gain tangible value fast. Users adopt new software when they experience delight and benefit, which is an incredibly powerful combination.

It’s probably worth mentioning Ray Wang’s tips for avoiding social CRM failure as well.

Photo by kioan

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.