Home Yext Heats Up Battle Against Google For Local Ad Dollars

Yext Heats Up Battle Against Google For Local Ad Dollars

Remember when Google launched Tags, a local advertising up-sell aimed at local small businesses? Companies like Yelp and YellowPages certainly do, and they’ve joined a few other local directory sites in launching a competing product by the same name.

Techcrunch reports that about a dozen sites, all feeling the heat from Google’s potentially disruptive move into local advertising, have teamed up with a startup called Yext to mount a defensive challenge against the search Titan with their own version of Tags.

On Monday, [Yext] will launch a new feature called “Tags” which will let small businesses highlight their names with a little tag and customizable message across about a dozen local listings sites. Launch partners for this “Tag Alliance” (I like my name better) will include MapQuest, Citysearch, Yellowbook, Local.com, SuperPages, White Pages, MerchantCircle, and Topix, with more to come.

In both incarnations, Tags is essentially a way for a business to mark their listings with a small, colored graphic so that it stands out in a larger directory or in search results. The tags can be appended with additional information, including promotions or mobile coupons.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.