Adobe Announces InMarket, New App Distribution Service

Today at the Adobe MAX 2010 developer conference, Adobe Systems, Inc. announced the launch of a new service called “InMarket,” which (thankfully), is not yet another “app store” but rather an app distribution service.

With InMarket, developers can submit their applications in order to reach the millions of customers who use app stores to find and download new applications for their devices.

InMarket is basically a time-saver for Adobe developers, offering access to all stores where Adobe formats are supported, including those on mobile, tablet, eBook and television platforms. Developers receive the typical 70/30 split when using InMarket to manage their apps while Adobe and partners handle credit card processing, hosting and marketing.

For application end users, there’s no change. Users will continue to use the front-end app store they’re familiar with but some of the apps they download will be handled through the Adobe service, unbeknownst to them.

The first app store InMarket supports is Intel’s “AppUp,” an app store that supported on platforms using Intel’s Atom processors, aka the “netbook app store.”

More stores will be announced during the MAX conference this week and Adobe expects to support ten stores by the second half of 2011, including stores for desktop, mobile, tablet and TV.

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