According to some analysts, Apple is now selling more iPads than Macs. Judging from the latest survey data from ChangeWave Research, the demand for Apple’s tablets in the U.S. will only continue to grow. About 7% of all respondents to ChangeWave’s survey said that they were “very likely” to buy an iPad and another 13% said that they were “somewhat likely” to buy one. The large majority of iPad owners said that they were “very satisfied” with their purchase, though about 11% cited the lack of Flash-support as their biggest gripe against the iPad.
According to ChangeWave, iPad owners mostly use their devices to surf the Web (83%), check email (71%) and use apps from the app store (56%). About a third of iPad owners use their tablets to read e-books.
Focus: E-Books, Newspaper and Magazines
Among those respondents who already owned an e-reader, the Kindle is still the most popular device (62%). After just a few weeks on the market, however, the iPad already registered a 16% share in this survey, which puts it far ahead of the Sony Reader family and Barnes & Noble’s Nook.
A lot has been written about how the advent of e-readers, the iPad and similar tablets will change the magazine and newspaper industry. While the exact extent of the iPad’s influence on these industries still isn’t clear, it’s worth noting that iPad owners are far more likely to use their tablets to read newspapers and magazines than those who own any other kind of e-reader.
About half of all iPad owners read newspapers on their tablets and more than a third read magazines. For other e-readers, these numbers hover slightly above 10%. This low number doesn’t come as a surprise, as these devices were clearly designed as e-book readers and don’t offer a convenient way to read newspapers on the Web. Even on these devices, however, the number of people who use them to read newspaper and magazines has almost doubled in the last few months.
