On Thursday morning of this week I will be interviewing Gary Vaynerchuk, social media maven and host of the wildly popular Wine Library TV video podcast. You may remember we mentioned Gary a while back when reviewing his book Crush It!: Why Now Is the Time to Cash In on Your Passion, a bestselling book on how to use social media to boost your personal brand.
The interview will focus on geo-location services and their impact on crossover marketing between the Web and the physical world. Vaynermedia, a consulting company founded by Gary and his brother AJ, recently worked with the NBA’s New Jersey Nets to experiment with ticket give-aways using the location-based mobile application, Gowalla.
Leave your questions for Gary in the comments below!
For those of you unfamiliar with the NBA this season, the Nets were the worst team in the league, winning just 12 out of 82 games. The Nets and Vaynermedia used Gowalla – a product in which Gary is an investor – to give away late-season tickets to disheartened Nets fans in sports bars, parks and gyms.
Could a mobile location-based campaign actually increase attendance at Nets games? We will detail the results of the experiment after our interview with Gary, but let’s just say the results may surprise you.
For right now, we want your questions for Gary! It can be about geo-location and the campaign with the Nets, or it can be on a different topic like personal branding or social media. We will be selecting some of the most thought provoking questions from the comments and will get answers straight from the horses mouth.
So if you have a question for Gary, leave a comment below and check back later this week for our interview!
Photo by Flickr user Adam Tinworth.
