Whether a website sells off your email address or forces you to install some pop-up plagued toolbar just to get 10% off your next online purchase, searching for online coupons can involve treading in dangerous waters. Enter CheapTweet, which uses both algorithms and crowdsourcing to verify its content, and suddenly looking for the best deals online isn’t quite so scary.
The self-described “Twitter-based social deals search engine site” does precisely that – it finds tweets about deals and coupons through a custom search algorithm and then allows its users to upvote or downvote the deals on its site.
Tweeting deals, if your wondering, can be big business. In 2009, Dell made more than $6.5 million through Twitter deals and CheapTweet probably sent a few of those customers their direction. The ad aggregator is actually celebrating its 5 millionth indexed deal with a roll-out of a refurbished website, which includes upgrades to its search engine, the voting mechanism, a redesign and and new feature, the “DealStream”.
CheapTweet allows its users to search for deals by category and keyword and will customize the stream of tweets according to their votes and Twitter conversations. They can also up and down vote tweets, like they’ve become accustomed to on sites like Reddit, Digg or Google Moderator. The “DealStream”, which contains a user’s customized results, can also be read as an RSS feed.
As CEO Hayes Davis points out in a press release, CheapTweet is poised to help distinguish the good from the bad as more and more companies prepare to monetize through Twitter.
“Online channels will only become more cluttered, as social networks start to monetize with ads,” said Davis. “CheapTweet’s service makes it easier for shoppers to sort through the clutter online and shop more effectively.”
We’ve not only heard a number of rumors and anonymous tips on what the Twitter ad platform will look like, but other companies like 140 Proof have begun to enter the market, bringing tweet-like ads to third party clients. This doesn’t even account for the vast number of small businesses taking advantage of the service to pass out Web-only deals and coupons.
With all of these ads, CheapTweet will help weed out the bad apples. Its users down vote nefarious tweets, the algorithm cuts out spam using a form of natural language processing and the multiple tweets about the same deal are combined to cut down on the noise.
We think that a service like CheapTweet has found a perfect niche and its the ideal service to recommend to your less technically-savvy relatives, as well as those just looking for a deal. Like we said, searching for online deals can put you in some dangerous waters and this service helps clear out some of the flotsam and jetsam.
