Over 97% of all searches on real-time search engine and infrastructure provider OneRiot are now driven by the company’s partners who use OneRiot’s API to serve real-time search results. Today, OneRiot is announcing the next version of its API, which – among other things – gives content owners the ability to create real-time search engines for their domains and sites. The new API will also allow developers to integrate OneRiot’s real-time ads with the search results. OneRiot is also introducing a new ad format for Twitter apps. These ads are limited to 140 characters and include shortened URLs.
The first site to use OneRiot’s new domain search is the Guardian. The newspaper’s new “Zeitgeist” tool – which gives readers a visual overview of trending topics and articles from the Guardian – is powered by the new version of the OneRiot API.
Twitter-Style Ads and Vertical Searches
In addition to this update, OneRiot now also offers developers new tools to filter search results for vertical searches such as news, videos and images, as well as for niche searches that only return results about topics like gadgets, politics and music.
Given that virtually all of OneRiot’s growth and traffic dependents on keeping its partners happy, these updates are an important step for OneRiot. In this same context, it’s also an important move for OneRiot to offer Twitter-optimized results. The company already offers a wide variety of advertising solutions, but for Twitter developers, being able to just plug these new ads into their products will surely prove to be very helpful.
