Home TweetDeck Targets a Growing Audience: The Unemployed

TweetDeck Targets a Growing Audience: The Unemployed

With new jobless claims rising unexpectedly, desperate job seekers can use any tool they can get. If you’ve ever spent any time job hunting, then you know how quickly those wanted ads can get filled, especially these days. What you need is something to let you know about job listings the second they’re posted.

Earlier todayTweetDeck announced it has partnered with Twitter-based job search engine TwitterJobSearch, and together they’ve created JobDeck, a specially branded version of TweetDeck that will happily “ding” at you every time a new job listing is posted on Twitter.

If you’ve never used TweetDeck before, it’s a desktop application that can combine Twitter, Facebook, Myspace and LinkedIn into one central, off-Web location. For those of you already running TweetDeck, you’ll notice that the new version is basically an update that adds a bit of branding across the top and bottom of the screen and two new columns. The rest of your TweetDeck, with any custom columns or what have you that you may have added, will be just as they were before.

One column follows a list of “Job Search Experts”, a list containing 25 Twitter accounts of experts in the field. The other column shows all the tweets from @TwitJobSearch. Surely, you could just do this yourself, but the quick download makes it easy for the less savvy.

An article last year on Clickz.com noted that Twitter was becoming a cheap alternative for businesses to recruit new talent, so JobDeck just makes it a little easier to get on that train. The smartest part of the whole move, we think, might be that TweetDeck just cornered an unfortunately growing market – the unemployed.

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