“2009 was the year of Social Media” according to Buzz Study, the blog that keeps tabs on Infegy’s Social Radar. They’re not speaking from experience, they’re speaking from what they’ve seen in the billions of “blog posts, news feeds, forums, social networks and Twitter posts” the service has collected over the past two years.
While the service normally provides more complex information around a certain brand, as in its tracking of the Domino’s Pizza PR disaster this past September, the top 50 list takes an easier approach: how many unique sources mentioned a brand over the past year.
So what brand was the talk of the town in 2009?
Why, Twitter, of course.
Google, which had previously held the number one spot, took second prize and Facebook jumped up six spots to round out the top three.
While you can take a look at the full list of 50 top brands yourself, Buzz Study had this to say about the results:
The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.
Blackberry, MTV and Starbucks were among the top movers in this years list, with each rising 17, 13 and 12 spots respectively. Canon, Samsung and Intel were the hardest hid on the list, dropping 17, 16 and 13 spots from last year.
