InMobi, which is the largest mobile ad network in Asia, Africa, and Indonesia, just released some interesting data regarding mobile web usage which shows that RIM’s BlackBerry is leading the pack ahead of Apple’s iPhone in Indonesia. Indonesia is one of the world’s fastest growing mobile consumer markets and will become the third largest mobile market by 2010. Apple, however, is currently losing the race against BlackBerry in this market. While InMobi saw requests from BlackBerry devices increase by 842% in the first half of 2009, requests from iPhones only increased by 205%.
Indonesian Market Doubled in Last 12 Months
The Indonesian mobile market has more than doubled in the last year and for a lot of users there, their mobile phones are the most important on-ramps to the Internet. As InMobi points out in its press release, strong competition among carriers has brought prices down and made mobile phones more affordable in the last year. While the BlackBerry is generally regarded as a business phone with a focus on email, it is currently beating the more web-centric iPhone in Indonesia when it comes to mobile web usage.
InMobi estimates that the average user in Indonesia generated 592 page views, while the global average is only about 250. About 80% of all the handsets sold in Indonesia are web-enabled – though most of them obviously don’t give users access to the rich experience smartphones can offer.
As for BackBerry’s lead in this market, it’s important to note that AdMob’s last metrics report from July (PDF) points out that both Apple and RIM only have a small share of the Indonesian handset market. BlackBerry currently holds the lead against Apple, though, and judging from InMobi’s data, it looks like it also has the momentum to extend this lead.