Much like competitor LaunchSet, startup support system Prefinery offers beta management software, allowing time-pressed entrepreneurs to buy rather than build these critical systems without reinventing the wheel.
A company rep contacted us to tout the service’s “feature set that lets entrepreneurs and technologists focus on building a great product, especially, as we all know, because these kinds of capabilities are always a last-minute thing, and messily handled.”
“But to be very clear, and it is very important to convey this,” the rep said, “a startup’s first touchpoints with users are incredibly important – these are your alpha users, your biggest fans and evangelists, and your superusers-to-be, and also, press, analysts, investors, etc. – all incredibly high-value people. The stakes are high, and you want to use a kick-butt system for all of these initial touches.”
Currently, Prefinery can be used to create a splash page for the product, generate flexible signup forms, create event-based automatic email messages, manage a queue of beta testers, generate invite codes, and export the list of leads to CRM systems.
To see the front end in action, check out the below screenshots from Swingly and Badgr.
Also, take a peek under the hood at what startup teams will see:
The company has also based its roadmap on the concept of perpetual beta – that, no matter the label of the product version, companies will always be testing and improving sites, apps, and metrics.
Moreover, once the project reaches scale, Prefinery imagines it will become “a broker of the beta ecosystem, between companies/products and prospective users and superusers – and think about the kind of data they’ll have.”
