Home Comment of the Day: Oprah, Jericho, & The Mainstreaming of Online Media

Comment of the Day: Oprah, Jericho, & The Mainstreaming of Online Media

We have another 2 Comment of the Day prizes to give away and both of them relate to the mainstreaming of online media (specifically video and audio). The first is from our post Is Oprah Going to Save the Internet?, in which Marshall Kirkpatrick noted that Oprah Winfrey’s use of podcasting, Silverlight and Skype could be “a turning point for the [Web] platforms of the future.” Via trackback, Jason Kaneshiro from Webomatica suggested that the ‘Oprah Effect’ is so important that Steve Jobs should consider partnering with Oprah in order to sell more iPods and AppleTVs.

Our second winning comment comes from our post Internet Fandom: Still Not Ready for Primetime, where Josh Catone reported that online TV show Jericho has been cancelled. Josh wondered: “why doesn’t a large online following mean success offline?”

David Dworsky responded: “When will we stop talking about internet content as one thing and TV content as something totally different?” His full comment is below.

Congratulations Jason and David, you’ve each won a $30 Amazon voucher – courtesy of our competition sponsors AdaptiveBlue and their Netflix Queue Widget.

“When will we stop talking about internet content as one thing and TV content as something totally different? People like to watch quality video – it doesn’t matter if they use a Mac Book Pro or a Sony Bravia screen. The distribution channel is one thing and the content is another.

To have a rating system that’s only based on TV viewers is plain stupid. Some people like to watch on their computer, some like to sit in the TV sofa, some like to use the ipod, some use Youtube – it’s the choice of the individual.

To separate the content as TV- versus Internet-video is just an old habit from a business that haven’t been fast enough to embrace new technology. It’s like saying that the text in a newspaper is more worth than the same text on the newspaper website. Internet fandom is primetime (or at least it should be).”

Oprah image via The Last Podcast

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