The
Yahoo Mail news is coming thick and fast this week. Yesterday they announced
that Yahoo Mail now has free unlimited email storage space, and today Yahoo has
announced an API for Yahoo Mail.
Earlier today I spoke with Chad Dickerson, Head of Yahoo! Developer Network, and
John Kremer, VP Yahoo! Mail, to find out more.
The Yahoo! Mail Web Service is,
in technical terms, a SOAP web service that allows developers to connect to and
utilize the Yahoo Mail platform and data. It was previewed to Yahoo!
Hack Day attendees last September. There are restrictions on its use. But
basically for premium Yahoo Mail users, the API allows access to perform typical
mailbox tasks such as list messages and folders, compose and send messages. For
free users, developers can build mail preview tools with limited Web Service
functionality.
The high level nutshell is that third party developers can, using the the
API, build mail tools or applications on the same platform that Yahoo uses to
serve 249 million Yahoo! Mail users. Which opens up the potential for a huge
user base, if you manage to create a popular mashup using the mail API.
An
early example is a mashup
of Yahoo! Mail and Flickr (screenshot to the left). It won ‘Best Mail Hack’
at September’s Hack Day. Check out this
screencast for an explanation of how this was put together using the API.
The mashup lets you send a Flickr postcard, via Y! Mail.
In our discussion, Chad also mentioned a search app that allows more sophisticated search of your mail.
You could also create an email backup application, as another example. There are
more 3rd party apps in the Yahoo Gallery
for Mail and Yahoo is of course hoping 3rd party developers will contribute
others.
Here’s a
screencast which explains more about the API, which is useful especially for
developers wanting to try this out.
Note that Yahoo is also providing commissions for third party developers, so
they can earn money off their creations. Specifically, Yahoo! Mail provides a
commission of $10.00 for every new Yahoo! Mail Plus account referred by
developers. They’ve also teamed up with Commission Junction to provide
third-party tracking, real-time reporting and monthly commission checks.
All up, this is another great example of a big Internet company ‘opening up’
their platform and (to some extent) their data, to enable more creative mashups
and new apps to be built on top of it. Yahoo is certainly doing more than both
Google and Microsoft in this respect.
Flickr postcard, via the Yahoo Mail API
