As Read/WriteWeb continues to
evolve and ramp up its traffic, I’ve found that it’s consuming more and more of my time. I
love it of course, as this blog is (and always has been) my passion. I’ve recently had a
re-design and I’ve been putting a lot of effort into the content – making sure it’s high
quality, plus hitting its target niche of covering web 2.0 market segments and Web/media
innovation.
In short, my goal with Read/WriteWeb is to provide premium quality content, focusing
on high level analysis and industry insights. So it’s very much quality over
quantity, although I still aim to pump out 1-2 decent posts per day.
In line with my site goals, and in order to justify my ongoing time investment in
R/WW, I’m now making available more premium sponsor slots – in addition to my current premium sponsor Atlassian. They will be
located in the top-right corner of all pages and are a monthly flat rate. My pitch for
this is: Premium Sponsors deserve Premium Content (or is it the other way round?). Think of R/WW as like a premium
beer, exported from New Zealand no less 🙂 NB: the photo above is derived from such a product.
A lot of popular blogs are doing sponsorships these days – TechCrunch of course, which Mike Arrington has done
an amazing job of growing to its current position, Om Malik’s GigaOm, Rafat Ali’s PaidContent, Pete Cashmore’s Mashable, Tom Foremski’s Silicon Valley Watcher. These are all
sites I admire greatly – and their owners are all making a go of turning their blogging
passion into self-sustainable businesses. I’m hoping to at least hold my own amongst
those stellar bloggers, in my own little niche of course.
Email me if you’d like to enquire about sponsoring R/WW.
