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CM for the masses

Some quotes on the theme of content management (CM)…

Gerry McGovern: “The Web may have been the almost exclusive domain of techies. Today, it is increasingly the domain of communicators.”

Bill Gates: “Whether it’s handling a classified ad or handling editorials, the authoring tools for these things no longer require an IT department to be involved. The actual tools that the reporters, the managers are working with can understand XML.”

Matthew Berk: “In five years, content management functionality will move in two directions: out to the desktop in the form of software like Office 11, and down to the infrastructure in the form of file systems that implement the essentials now seen in content management packages.”

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The quote below from Dan Gillmor doesn’t obviously seem to fit under the topic of “content management”. But think about why Google bought Blogger:

Google = Read; Blogger = Write.

Read + Write (seamlessly) = the future of Content Management

Dan Gillmor, writing about Blogger and Google: “The first order of business for Evan Williams and his team was to upgrade the blog-posting software, and to put the Blogger-hosted weblogs on Google’s more reliable server computers. But Williams said the team is also looking hard at the element of the read-write Web that Google does so well — finding stuff.”

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