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        <title>survey - ReadWrite</title>
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        <copyright>Copyright 2012 SAY Media, Inc.</copyright>
        <managingEditor>readwriteweb@gmail.com</managingEditor>
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                <title><![CDATA[ReadWrite Survey Results: Most Folks Are Actually Happy With Their Mobile Carrier]]></title>
                <description><![CDATA[
                                        <img src="http://readwrite.com/files/styles/800_450sc/public/fields/shutterstock_11269753.jpg" />
                                        <p class="p1">Depending on where you live, using the wrong mobile carrier can be an expensive, frustrating nightmare. And if you listen to the anecdotal evidence, it seems like a whole lot of mobile users live in crappy-service hell.</p>
<p class="p1">But there's more to the story than all those complaints. To find out what's really going on, ReadWrite recently ran a survey of our readers to see how they really felt about their mobile carriers, and how open they were to change.</p>
<p class="p2"><strong>(See </strong><strong><a href="http://readwrite.com/2013/02/12/readwrite-mobile-carrier-survey-what-would-it-take-for-you-to-switch">ReadWrite Mobile Carrier Survey: What Would It Take For You To Switch?</a>)</strong><strong><br /></strong></p>
<p class="p1">The 179 responses we got do not represent a scientific sampling, but they painted a clear picture of a world where most people are surprisingly okay with their mobile carriers, and not inclined to jump ship without a good reason.</p>
<h2 class="p3">Undeserved Bad Reputations?</h2>
<p class="p1">Despite the sketchy reputation enjoyed by many mobile carriers, the vast majority of respondents were either Very Satisfied (23%) or Somewhat Satisfied with their service. Only 13% were Somewhat Unsatisfied, and a paltry 4% were Very Unsatisfied.</p>
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<p class="p1">And they had lots of reasons for staying put - ironically, the very same reasons that mobile users seem to complain about the most.</p>
<p class="p1">Just over half (50.3%) actually cited Network Coverage as a reason <em>not</em> to switch carriers, followed by Service Rates and Plans (45%). Some 27% were convinced to stay by their carrier's device selection, and 21% cited the benefits of sharing a carrier with family, friends and co-workers. A significant minority (37%), though, said they weren't switching because of the hassles involved.</p>
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<h2 class="p3">Money Talks</h2>
<p class="p1">So, what <em>would</em> make you switch? Money, mostly.</p>
<p class="p1">65% said they'd dump their carrier for a better deal, and 24% were looking for more inclusive Network Coverage. Note that those are also the top two factors helping to keep people from switching as well. Obviously, those two factors trump everything else when choosing a mobile carrier.</p>
<p class="p1">Perhaps because the iPhone 5 and most of the top Android models are now avialable at a variety of carriers, only 4.5% said they'd consider moving for a better selection of mobile devices.</p>
<p class="p1">Finally, fewer than 1% were interested in sharing a carrier with others - I guess those family plans and free calling to other users of the same carrier don't carry much weight.</p>
<p class="p1">Ultimately, it seems, only network coverage and cost really make a difference. And a surprisingly high percentage of survey respondents are relatively happy with what they've already got in both areas.</p>
<p class="p2"><span class="s1"><strong>(For more surveys, see </strong><span class="s1"><strong><a href="http://readwrite.com/2013/01/18/readwrite-survey-results-what-a-typical-byod-program-really-looks-like">ReadWrite Survey Results: What A Typical BYOD Program Really Looks Like</a>)</strong></span></span></p>
<p class="p2"><em><span class="s1"><span class="s1">Lead image courtesy of <a href="http://www.shutterstock.com" target="_blank">Shutterstock</a>.</span></span></em></p>
                    ]]></description>
                <link>http://readwrite.com/2013/02/27/readwrite-survey-results-most-folks-are-actually-happy-with-their-mobile-carrier</link>
                <guid>http://readwrite.com/2013/02/27/readwrite-survey-results-most-folks-are-actually-happy-with-their-mobile-carrier</guid>
                <category>Carriers</category>
                <pubDate>Wed, 27 Feb 2013 08:00:00 -0800</pubDate>
                <author>Fredric Paul</author>
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                <title><![CDATA[Is Bring Your Own Device - BYOD - Changing Your Company? [Survey]]]></title>
                <description><![CDATA[
                                        <img src="http://readwrite.com/files/styles/800_450sc/public/fields/shutterstock_47716741_bottles.jpg" />
                                        <p>The growing trend of Bring Your Own Device (BYOD) to the workplace is having dramatic effects on corporate IT plans, policies and staffing. That's the conventional wisdom, anyway.</p>
<p>But ReadWrite wants to know what's really happening. How is <em>your</em> company dealing with employees using their own devices for work purposes? Why did you decide to do it? What are your biggest concerns? How is it working out so far?</p>
<p>That's why we put together this little 9-item questionnaire: <a href="https://www.surveymonkey.com/s/PGV5B6R" target="_blank">ReadWrite BYOD Survey</a>. (There are also a few demographic questions at the end, so we can better analyze the results.)</p>
<p>Once we have enough responses, we'll put together a post detailing the insights we gained, so if you'd like to share additional BYOD thoughts in the comments, we're all ears.</p>
<h2>Take the <a href="https://www.surveymonkey.com/s/PGV5B6R" target="_blank">ReadWrite BYOD Survey</a> now!</h2>
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<div><em>Image courtesy of <a href="http://www.shutterstock.com" target="_blank">Shutterstock</a>.</em></div>
                    ]]></description>
                <link>http://readwrite.com/2012/12/18/is-bring-your-own-device-byod-changing-your-company-survey</link>
                <guid>http://readwrite.com/2012/12/18/is-bring-your-own-device-byod-changing-your-company-survey</guid>
                <category>BYOD</category>
                <pubDate>Tue, 18 Dec 2012 06:00:00 -0800</pubDate>
                <author>Fredric Paul</author>
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                <title><![CDATA[ReadWrite Survey: Consumers Like Windows 8 & Surface, But Prefer Windows 7]]></title>
                <description><![CDATA[
                                        <img src="http://readwrite.com/files/styles/800_450sc/public/rsz_sinofsky_windows_8_pic.png" />
                                        <p>A survey of 2,000 Internet users say they’re impressed with Microsoft’s Windows 8 and Surface tablet - but they still like Windows 7 even more.</p>
<p>In fact, according to a poll conducted by Toluna QuickSurveys for ReadWrite, users even prefer Windows XP over Windows 8. With that said, more users indicate that they’ll upgrade to Windows 8 than not, and the numbers of those saying they would buy new Windows 8 hardware outweighed those that said they were not likely to do.</p>
<h2>Not Scientific - But Useful Data Points</h2>
<p>Toluna doesn’t claim that the results are scientific, and the findings shouldn’t be considered a guarantee of the projected outcomes. Still, the survey represents one of the few early data points that indicate the success of Microsoft’s latest offerings into the consumer market.</p>
<p>RW asked six questions following <a href="http://readwrite.com/2012/10/25/microsoft-launches-windows-8-so-different-yet-just-the-same#feed=%2Fauthor%2Fmarkhachman&amp;_tid=hub-listing-article-stream&amp;_tact=click+%3A+A&amp;_tval=7&amp;_tlbl=Position%3A+7">the launch of Windows 8</a>, trying to determine how, or if, consumers planned to shop for Windows 8 tablets and software over the short term. We also asked if consumers found the Windows 8 “Metro” interface confusing.</p>
<p>Unfortunately, we don’t know how many of those respondents have actually used Windows 8, although the number would probably be insignificant. Therefore, the survey is probably most telling from the perspective of the pre-release information Microsoft has released on Windows 8 and Surface, via its blogs as well as the press, plus its billion-dollar marketing blitz.</p>
<p>(If you're having problems viewing the graphics, try hitting CTRL+-, or CRTL-"dash" to shrink the font and make the images bigger.)</p>
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<p>Clearly, those who own a Windows PC plan to upgrade it to Windows 8. Note that, at least according to the poll, the majority of users run Windows. &nbsp;One trend that you’ll see consistently throughout the poll, however, is that there are still a great number of undecided consumers, meaning that both Apple, Microsoft, and other vendors have a chance to attract these customers.</p>
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<p>Again, good news for Microsoft and for PC makers in general. Again, it’s hard to know how many purchases this will translate into, but the radical new touchscreen PCs and tablets are tempting consumers to open their wallets.</p>
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<p>This was one of the controversial questions. Is Windows 8’s interface confusing? Users who downloaded and used the preview version undoubtedly became more familiar with it, jumping back and forth between the live tiles and the more traditional desktop. Here, the results seem to indicate that more users than not find it confusing, although Toluna garbled the response format.</p>
<p>However, the numbers are still there, just not organized into a bar graph. Conclusion is that substantially more people than not consider the Metro interface confusing.</p>
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<p>A nice win for Windows, but look which direction the data is skewing. Towards Windows RT? No, clearly not. Instead, Windows 8 appears to be dominating sentiment, pulling purchasing sentiment away from the iPad and Android tablets, of those who indicated that they plan to purchase. &nbsp;So many more, however, don’t plan to upgrade or buy a new tablet. Based on the market, that means that they don’t plan to buy a tablet. Another interpretation is that they already own an iPad and are happy with it.</p>
<p><a href="http://readwrite.com/2012/10/25/microsoft-wants-you-to-forget-about-the-surface-pro-for-now#feed=%2Fauthor%2Fmarkhachman&amp;_tid=hub-listing-article-stream&amp;_tact=click+%3A+A&amp;_tval=2&amp;_tlbl=Position%3A+2"><span class="embedded-Media-image img-caption-c">
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<p>One of the more interesting results in our mini-survey. The majority of respondents are either not sure or don’t plan to buy a tablet. But for those that do, the poll is <a href="http://readwrite.com/2012/10/25/microsoft-wants-you-to-forget-about-the-surface-pro-for-now#feed=%2Fauthor%2Fmarkhachman&amp;_tid=hub-listing-article-stream&amp;_tact=click+%3A+A&amp;_tval=2&amp;_tlbl=Position%3A+2">breaking toward the Surface with Windows 8</a>, not Windows RT. And this poll was taken on Thursday, the day of the announcement. While Thursday night’s lines indicate a strong response for the Surface RT, a number of you are likely holding out for the full-fledged Windows 8 version.</p>
<p>It’s also bad news for other OEMs that plan to release a Windows tablet. Personally, I would have expected most respondents would buy a third-party notebook or tablet, but maybe the Surface is just the product to beat at the moment. Certainly, from a volume perspective, it has the most reviews.</p>
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<p>What’s surprising here isn’t that Windows 7 and Windows 8 are the preferred operating systems, it’s that there’s such a preference for Windows XP, now over 11 years old. And while an expressed preference for Windows 7 over Windows 8 isn’t that surprising, that Windows XP would top Windows 7 is.</p>
<h2>Methodology</h2>
<p>Again, this study shouldn’t be considered scientific. Here’s the methodology: &nbsp;The survey was conducted online within the United States on October 25, 2012 among 2000 adults aged 18 and over, selected from among those who have agreed to participate in Toluna QuickSurveys. &nbsp;</p>
<p>Figures for age, sex, and region were weighted where necessary to bring them into line with their actual proportions in the population. Because the sample is based on those who agreed to participate in Toluna surveys, no estimates of theoretical sampling error can be calculated, the company said.</p>
<p>Survey respondents were about equally divided between the 18-34, 35-54, and 55+ age groups. Over 50 percent of the survey responders had had at least some university background. More women (63 percent) than men answered the poll, compared to 50.8 percent of the U.S. population who are female.</p>
<p>One more time: we didn’t set out to scientifically determine how Windows 8 or the Surface would fare. But until we have the first sales numbers back in a few weeks or months, this is one of the data points we have to go on. And so far, it looks like Windows 8 is on the road to success. The success of the individual Surface versions, however, could be a more interesting story.</p>
                    ]]></description>
                <link>http://readwrite.com/2012/10/29/readwrite-survey-consumers-like-windows-8-surface-but-prefer-windows-7</link>
                <guid>http://readwrite.com/2012/10/29/readwrite-survey-consumers-like-windows-8-surface-but-prefer-windows-7</guid>
                <category>Microsoft</category>
                <pubDate>Mon, 29 Oct 2012 05:00:00 -0700</pubDate>
                <author>Mark Hachman</author>
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