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		<title>slacker - ReadWrite</title>
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				<title><![CDATA[Slacker Redesign Sets Streaming-Music Battle With Spotify & Pandora]]></title>
				<description><![CDATA[<p class="p1">Music streaming service <a href="http://www.slacker.com/" target="_blank">Slacker</a> has been around for quite a while - six years and counting - but has never been able to gain the traction enjoyed by its competitors <a href="http://www.pandora.com/">Pandora</a> and <a href="http://www.spotify.com/us/" target="_blank">Spotify</a>. That may begin to change with Slacker's full mobile and browser facelift, which rolled out to users Tuesday and comes equipped with a handful of new channel additions.</p>
<p class="p1">In an effort to make things cleaner, simpler and a bit brighter (a good move considering it differentiates the design from that of Spotify's darker hue), both the mobile and Web versions Slacker is now awash in a pleasant blue-and-white scheme. The browser version has an elegant single-page interface that prompts you to jump right into streaming with a search bar.&nbsp;One look at the old site, which can still be accessed through a link at the bottom of the homepage, illustrates just how much Slacker's design&nbsp;sensibilities&nbsp;have improved. It also went ahead and axed its old motorcycle-company-look logo, opting to simplify the design to better fit with the new color scheme and cleaner interface.&nbsp;</p>
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<p class="p1">But better design means nothing without stronger functionality to go with it. Slacker has always had competitive features, but the redesign makes them more accessible - and make now a good time to check out the oft-overlooked service. One strength is that Slacker is everywhere - on Blackberry, iOS, Android, Windows Mobile, Nokia and Palm as well as through your browser.</p>
<p class="p1"><a href="http://www.slacker.com/auto" target="_self">Slacker has also cut deals with a handful of car companies</a> and <a href="http://www.slacker.com/home" target="_blank">entertainment-hardware manufacturues</a>, from Ford and Tesla to Sonos and Logitech. So while it may lack the cultural pervasiveness of Pandora and Spotify, it certainly has the physical ubiquity to be a major player.</p>
<p class="p1">The new update adds a radio section with plugins for big players in the sports radio and news marketplace - ESPN and ABC News - with more to arrive in coming months. You can also find a few comedy channels in the section, opening the door for a slew of podcast and other unique Web chat platforms to find their way to Slacker.&nbsp;</p>
<p class="p1">But Slacker's big strength has always been its <a href="http://www.slacker.com/company/pressreleases/06112012-ESPN-Live.jsp" target="_blank">more than 200 hand-curated sections</a>, an output of creative <em>human</em> manpower that puts even the best algorithmic music-selection tools to shame. The ability to pinpoint the work of an artist during a certain timespan - a period that may not be tied to a specific set of albums - and then create a "station" built off that by other human listeners is invaluable.</p>
<p class="p1">Slacker's service, much like its competitors', is free if you can tolerate advertising. For $3.99 a month, you can get Slacker Plus, which kills the commercials, and $9.99 a month gets you the Premium version, which adds offline listening. To promote the new and improved Slacker the company is offering a free 1-month Premium subscription on&nbsp;February&nbsp;14 and 15.</p>]]></description>
				<link>http://readwrite.com/2013/02/13/slacker-redesign-sets-streaming-music-battle-with-spotify-pandora</link>
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				<category>Slacker</category>
				<pubDate>Wed, 13 Feb 2013 18:05:48 -0800</pubDate>
				<author>Nick Statt</author>
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