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        <title>real-time - ReadWrite</title>
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        <copyright>Copyright 2012 SAY Media, Inc.</copyright>
        <managingEditor>readwriteweb@gmail.com</managingEditor>
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                <title><![CDATA[Yammer's First Acquisition - oneDrum.com - Will Boost Office Collaboration]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/enterprise/images/yammer_logo_0211.png" style="" />
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Corporate microblogging and enterprise social networking tool Yammer has taken some of its latest investment funding and made its first acquisition today: a small British software engineering firm called oneDrum. The idea is to extend its features to the desktop, improve collaboration and give Google Docs a bit of a competitive push too.</p>
<p><a href="http://www.readwriteweb.com/cloud/JustChart-300.jpg"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2012/04/JustChart-300-thumb-300x302-40243.jpg" style="" />
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</a>oneDrum.com has been in beta for about a year, and its features and people will be integrated into the main Yammer platform. The idea is to incorporate the various Office files that individuals work on into its collaboration network to make them easier to jointly author or edit. </p>

<p>Users will be able to see files that are organized by particular Yammer groups on their desktop, once they download a Windows (and soon Mac) desktop app. So every Yammer group becomes, in essence, a shared folder that is synchronized through their cloud. </p>

<p>There are other desktop sync services, of course, such as Evernote and Dropbox, but none is tied to a microblogging service. Each Yammer file lives at a unique URL where it can be viewed in the browser, followed, shared and discussed. "Following" a file will notify the user of changes. Users can also view a revision history or search the full text of the file from within Yammer. This is very powerful and promises to make collaboration a lot easier than it is now with Google Docs, for example.   </p>

<p>Speaking of Google Docs, its users have long had the ability to jointly edit and comment on their documents. But the oneDrum software moves this to your desktop Microsoft Office files, which may make it more comfortable for many companies. The user doesn't have to do anything special, once the desktop app is installed. As with Google Docs, character-by-character changes in the document appear in real time. </p>

<p>As mentioned, oneDrum has been in beta for Windows users, but starting today the beta software is no longer available (boo for Yammer). It will be incorporated into a summer release and rebranded as part of Yammer, along with a planned Mac release. Yammer also plans on moving all 10 oneDrum employees from the UK to its San Francisco office eventually, barring any immigration issues. </p>

<p>Jasper Westaway was the CEO of oneDrum. Ironically, when he first met with the Yammer executives about a year ago, the oneDrum demo was miserable. Obviously, that didn't deter them from working together. </p>

<p>Here is a demo video that shows off the integration and covers some additional features: </p>

<p><iframe src="http://player.vimeo.com/video/40128698?title=0&amp;byline=0&amp;portrait=0" width="600" height="350" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
                    ]]></description>
                <link>http://readwrite.com/2012/04/11/yammer-makes-its-first-acquisi</link>
                <guid>http://readwrite.com/2012/04/11/yammer-makes-its-first-acquisi</guid>
                <category>Announcements</category>
                <pubDate>Wed, 11 Apr 2012 05:00:00 -0700</pubDate>
                <author>David Strom</author>
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                <title><![CDATA[New Analytics Dashboard for Infochimps.com ]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/infochimps_logo_150x150.jpg" style="" />
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This morning the Big Data online marketplace vendor Infochimps <a href="http://infochimps.com">announces a new analytics dashboard for their services called Dashpot</a>. </p>

<p>Dashpot lets users configure their dashboard with exactly the information they need. For example, users can visualize their data in the form of line graphs, heat maps, geographic maps, counters, pie charts, or lists. You can also customize with selects, filters and sorts, to let users setup drilldowns for zooming in and out on their data, too.This lets users of different types and skill levels create multiple views depending on who is interacting with a given dashboard, and also specify what information each view should show.<br />
</p>
<p>Here is a short video that explains the service:</p>

<p><iframe src="http://player.vimeo.com/video/39783395?color=ffffff" width="600" height="395" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe> </p>

<p>Dashpot is part of the overall Infochimps platform, which starts off at $5,000 monthly, and specific pricing depends on the options selected for subscription and the hosting environment: public or private cloud. We have written about the company before, including <a href="http://www.readwriteweb.com/archives/SXSW_Infochimps_shows_off_new_website_thousands_of_new_api_calls.php">here when we saw them at the 2011 SXSW show</a>. The platform is quite powerful and has been used by a number of commercial vendors for cloud-based Big Data projects.<br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2012/04/09/new-analytics-dashboard-for-in</link>
                <guid>http://readwrite.com/2012/04/09/new-analytics-dashboard-for-in</guid>
                <category>News</category>
                <pubDate>Mon, 09 Apr 2012 03:00:00 -0700</pubDate>
                <author>David Strom</author>
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                <title><![CDATA[New Druva Mobile Sync and Protection Software ]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/druva-logo-150x150.png" style="" />
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Cloud synchronization vendor Druva announced today a new version 5.0 of its InSync software that provides a wide array of features, including the ability to remotely wipe a smartphone or tablet, geolocate and track the device, and encrypt data, too. From a single on-premises or cloud portal, IT personnel can view and manage backup, data access and data loss prevention, as well as allocate bandwidth and monitor device security, for all of the user's laptops, tablets and smartphones.  </p>
<p><a href="http://www.readwriteweb.com/cloud/druva%20comparison%20chart.jpg"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2012/03/druva%252520comparison%252520chart-thumb-610x395-39891.jpg" style="" />
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</a> This chart, supplied by Druva, compares their features to other leading players. One of the key features is that for users with multiple devices, all data is available from any device, including both desktop and Web interfaces. </p>

<p>Pricing for the inSync cloud solution is $6 per user, per month, and the on-premises version is $4 per user, per month.  The <a href="http://www.druva.com/insync">InSync product will be available next month</a>.</p>
                    ]]></description>
                <link>http://readwrite.com/2012/03/29/new-druva-mobile-sync-and-prot</link>
                <guid>http://readwrite.com/2012/03/29/new-druva-mobile-sync-and-prot</guid>
                <category>Cloud Computing</category>
                <pubDate>Thu, 29 Mar 2012 03:00:00 -0700</pubDate>
                <author>David Strom</author>
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                <title><![CDATA[CopperEgg Expands Real-Time Server Process Monitoring Today]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/copperegg150.jpg" style="" />
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If you are looking to do real-time monitoring of your server processes in addition to seeing the overall conditions of your Windows, Linux and Mac OS servers, then take a look at the <a href="http://copperegg.com">new v3 of Reveal Cloud that was announced today by CopperEgg</a>. <a href="http://www.readwriteweb.com/cloud/2011/07/copperegg-announces-real-time.php">We last covered them in July here</a>. CopperEgg has hundreds of RevealCloud customers who are actively monitoring thousands of servers around the world.</p>
<p><a href="http://www.readwriteweb.com/cloud/RevealCloud%20Process%20Image.png"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2012/03/RevealCloud%252520Process%252520Image-thumb-610x338-39790.png" style="" />
			</span>
</a></p>

<p>The new version can provide more insight into what is going on inside your servers, as you can see in the screenshot above. For example, you can find out what processes are consuming abnormal amounts of memory or CPU cycles. RevealCloud can handle physical, virtual, and cloud systems. The monitoring is all browser-based, and CopperEgg provides full functionality for up to two servers to try it out, with paid versions for more servers. <br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2012/03/26/copperegg-expands-real-time-se</link>
                <guid>http://readwrite.com/2012/03/26/copperegg-expands-real-time-se</guid>
                <category>Real Time</category>
                <pubDate>Mon, 26 Mar 2012 03:30:00 -0700</pubDate>
                <author>David Strom</author>
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                <title><![CDATA[Network Access Controls for Your Cloud ]]></title>
                <description><![CDATA[
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				<img src="http://readwrite.com/files/files/files/cloud/cpassage-150.jpg" style="" />
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Today CloudPassage boosts security for your cloud-based servers by announcing an enhanced version of its Halo SaaS security tools called NetSec. The new version brings two-factor authentication methods for remote terminal access, as well as improvements to cloud firewall policy creation and management.  As with earlier versions, the tools only work on Linux-based instances, since you need to install their agents on each cloud-based server. The tools are being used by Foursquare, for example, to help manage their increase in weekend check-in traffic.</p>
<p>The issue is that the cloud is chaotic: servers come and go and it is hard to use traditional firewall products amongst all these changing IP addresses and network configurations. Halo NetSec is expressly designed for this environment and logically groups servers by application to make it easier to view the security policies, as you can see from the screen shot below. So you can set up rules between all your app servers and your database servers, for example. </p>

<p><a href="http://www.readwriteweb.com/cloud/cloudpassage1.jpg"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2012/01/cloudpassage1-thumb-610x434-38082.jpg" style="" />
			</span>
</a></p>

<p>Another feature, which has been part of the Halo Pro package, is what they call <a href="http://cloudpassage.com/features/ghostports.html">GhostPorts</a>. CloudPassage has worked with Yubico's USB two-factor authentication keys to make remote communications with your cloud-based servers more secure. Typically, you open up an SSH terminal session with your cloud server, and that can be a vulnerability for someone who is attempting to attack your server. What Halo GhostPorts does is tie that session with a user who has the USB key so that no one can see an open port or have access via SSH. You can see how this sorts out on its management console below:</p>

<p><a href="http://www.readwriteweb.com/cloud/cloudpassage2.jpg"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2012/01/cloudpassage2-thumb-610x489-38080.jpg" style="" />
			</span>
</a></p>

<p>There are three different pricing plans for Halo: There is a free Halo Basic plan that can be deployed on up to 25 servers. Next level up is NetSec, which costs 3.5 cents per server hour. The top tier is the Pro plan which costs 10 cents per server hour. There are volume discounts for multiple servers. <a href="http://cloudpassage.com/plans/">More information on Halo's pricing and plans can be found here.</a></p>
                    ]]></description>
                <link>http://readwrite.com/2012/01/30/network-access-controls-for-yo</link>
                <guid>http://readwrite.com/2012/01/30/network-access-controls-for-yo</guid>
                <category>Real Time</category>
                <pubDate>Mon, 30 Jan 2012 21:00:05 -0800</pubDate>
                <author>David Strom</author>
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                <title><![CDATA[Next, Digital Mall Kiosks Will Look at You, Guess Your Age, Show You Clothes]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/120112%252520Live%252520kiosk.jpg" style="" />
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One of the most influential retail technologies of the last quarter-century has been <i>digital signage</i> - the use of video to show crisp, bright full-motion advertising, more recently incorporating multitouch interaction.  At the <a href="http://events.nrf.com/annual2012/Public/MainHall.aspx?ID=11628">National Retail Federation Conference in New York City</a> next week, Microsoft will present a full demonstration of use cases for its Kinect for Windows motion capture system - which uses the technology that first premiered for Xbox 360 - in tailoring live ads directed to shoppers as they walk past window displays and items for sale.</p>

<p>Software being developed for Windows Embedded POSReady 7 will be shown ascertaining live data about the people they scan - including their estimated gender, height, weight, ethnicity, and age - and produce live ads tailored and targeted directly to the estimated demographic.  And as the technology's product manager told ReadWriteWeb today, business intelligence and analytics functions networked to those systems will enable advertising managers to literally change and create campaigns for those live shoppers on-the-fly.</p>
<p>"Imagine you're in a mall and you're walking by various stores," begins Windows Embedded director of product management John Doyle.  "But in one of the stores, you see a digital sign integrated into the front window of the store.  It's showing content about what's in the store and it attracts your interest.  As you walk towards the digital sign, it recognizes you because it's using Kinect.  We have integrated Microsoft Kinect with the digital sign, and it recognizes the individual."</p>

<p>On the back end of this operation is software co-developed with <a href="http://razorfish.com/#/company/about-us/">consumer engagement services provider Razorfish</a>, that utilizes to estimate your personal characteristics using the data gleaned from the Kinect-gathered image.  This software, as Microsoft will show at NRF, should make a disarmingly accurate estimate of your age.</p>

<p>"Automatically, the digital sign - because of its ability to connect to the back end and process that information - can immediately change the content that is being viewed on the digital sign," continues Doyle.  This way, a store billboard truly can market to youngsters, first by ascertaining that there are youngsters standing in front of it.</p>

<p>Perhaps a high-end department store on the order of Nordstrom, Doyle suggested, could tailor suggestions for such things as outdoor gear, dresses, and accessories based on the real-time data that the Kinect camera gleans from the shopper staring at its digital sign.  It might not even be out of the question for software to estimate the shopper's tastes in fashion based upon what she's wearing at the time.</p>

<p><iframe width="610" height="340" src="http://www.youtube.com/embed/d1kaazhz3Lo" frameborder="0" allowfullscreen></iframe></p>

<p><em>Video of Microsoft's CES 2012 demonstration of a shopper trying on clothes without changing her own.  Posted to YouTube by <a href="http://shop.retrevo.com/">shopping services provider Retrevo.com</a>.</em><hr /></p>

<p>At CES 2012 this week, Microsoft showed select customers the portion of next week's NRF demonstration that features the virtual clothes-changing program.  Here, a shopper sees herself in digital outfits that are superimposed on the camera image of herself, which is shown in reverse in order to simulate a mirror.  The shopper may make gestures to interact with "charms" (as Microsoft now calls function icons, beginning with Windows 8) along the top that change the function of the program.</p>

<p>At this point, the functionality is a little crude.  Actually, it's a bit like dressing up a member of <i>The Sims</i>.  Simulated clothes, while three-dimensional, are stiff and appear self-illuminated, which may not necessarily lend itself to the most flattering presentation.  But you can see where Microsoft is going with this.  You can imagine a more evolved form of this prototype using a physics engine to approximate the weight and the shimmer of the fabric, as well as apply the same lighting characteristics as are used in the room, so that dresses don't look like they're being held up with garden wire.</p>

<p>If you were wondering how Microsoft would leverage the shopper's personal copy of Windows or Windows Phone into the mix, here it comes:  If the user has a Windows Phone, the Windows Embedded kiosk may be able to send snapshots and other data about the interaction to that phone.  Conceivably - although Doyle acknowledges there are already multiple privacy issues involved - the kiosk could glean more information about the shopper via near-field communication.</p>

<p>A lot of this assumes that the kiosk software gets it right.  Can the software really guess your <i>age</i>, for instance?  If a human being guessed the shopper's gender wrong, it would probably lead to a no-sale.  Doyle responded that the display software might not have to make the right call all the time.  It only applies its estimate during the attraction phase, when it's trying to get the shopper to come closer.  You don't blame a store today for showing you signage featuring kids clothes even though you're not a kid.</p>

<p>As these kiosks interact with customers nationwide, Microsoft's Doyle projects a setup where data gleaned from those interactions may be mined in real time by business intelligence software on the back end.  Franchise managers could ascertain which items are hot and which are not.  And in cases where kiosks are previewing items that are still being sewn in the factories, those managers could make inventory decisions at that point about how many to order.  Real-time interest data could be mapped and compared according to a franchise's various regions and coverage zones.</p>

<p>Doyle admits this setup could give shoppers in California and elsewhere on the West Coast a certain advantage.  Live ad campaigns could be deployed first on the East Coast, and tailored for maximum attractiveness and efficiency as the sun passes over the Central and Mountain time zones.  "In a single slice of a day, you could optimize that business intelligence, from East Coast to West Coast, very, very quickly," he remarks.</p>

<p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/120112%252520Intel%252520digital%252520kiosk.jpg" style="" />
			</span>
</p>

<p>Though Microsoft's CES demo involved ordinary HDTV displays, the NRF demo could utilize a new display concept from technology partner Intel, announced just yesterday, featuring a 7-foot, 6-inch-tall multitouch glass screen.</p>

<p>The NRF Expo will be held at the Javits Center in New York beginning next Monday, January 16.  Microsoft will be distributing its display over booths 1337, 1334, 1239, 1238, and 983.</p>
                    ]]></description>
                <link>http://readwrite.com/2012/01/12/next-digital-mall-kiosks-will</link>
                <guid>http://readwrite.com/2012/01/12/next-digital-mall-kiosks-will</guid>
                <category>Products</category>
                <pubDate>Thu, 12 Jan 2012 06:15:00 -0800</pubDate>
                <author>Scott M. Fulton</author>
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                <title><![CDATA[Cloudsizer, a New Way to Track Cloud Costs]]></title>
                <description><![CDATA[
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				<img src="http://readwrite.com/files/files/files/cloud/cloudsizer-150.jpg" style="" />
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The latest entry into calculating cloud computing costs of the public providers is from <a href="http://cloudsizer.com">Cloudsizer</a>, with more than a dozen different cloud providers covered. It is simple and easy to use, and you can start out with a free trial of its "express" service immediately, and upgrade to a paid "pro" account for AU$300 for three months.    </p>
<p>Cloud pricing comparisons can be tricky: things change, and they change quite often and without much notice. So just because you went to a particular Web site and got one quote today doesn't mean that the vendor won't adjust things tomorrow and render all your research obsolete. Amazon is fond of actually reducing its prices quite frequently as it buys new and cheaper equipment, for example. </p>

<p>This complexity has brought with it a new class of products that attempt to predict your consumption of cloud resources and there are various tools that are now around that help you compare these costs. Cloudsizer is just the latest in this market space. What is appealing about them is that they have such a wide net to compare prices: most of the ones below look at Amazon and one or two others. With Cloudsizer, you can look at particular packages of VMs and get into making adjustments on the overall RAM and storage for each one. Here is a graph showing you, based on some assumptions for eight to ten VMs, of some popular providers (GoGrid is way more expensive, based on our assumptions):</p>

<p><a href="http://www.readwriteweb.com/cloud/cloudsizer.png"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2011/12/cloudsizer-thumb-610x394-36600.png" style="" />
			</span>
</a></p>

<p>Other costing calculators that we have covered in the past include:</p>

<ul><li><b>Zenoss</b> offers a variety of cloud monitoring and costing products.  <a href="http://www.readwriteweb.com/cloud/2011/09/monitoring-your-open-stack-ser.php">We last wrote about them here.</a>

<p><li><b>Uptime Software has its Uptime Cloud</b> (which <a href="http://www.readwriteweb.com/cloud/2011/06/a-new-way-to-track-amazon-clou.php">we last wrote about here</a>)that will show you the current costs of all your running instances, as well as make recommendations for how to save money by changing your cloud configuration. Right now it just works with Amazon but more services are planned. </p>

<p><li><b><a href="http://www.cloudcruiser.com/solutions/product_overview.html">Cloud Cruiser</a></b> is another tool that is available for both private and public cloud environments. </p>

<p><li><b>vKernel provides a free capacity planning tool called Capacity View</b>. The tool is Windows-only and connects to your vCenter or ESX server and quickly gives you a lay of your virtual landscape. While much of this information is available through various VMware consoles and displays, it is nice to have everything consolidated into a single dashboard. <a href="http://www.readwriteweb.com/cloud/2011/11/vm-capacity-tools-maker-vkerne.php">We last wrote about them here.</a></p>

</ul>

                    ]]></description>
                <link>http://readwrite.com/2011/12/05/cloudsizer-a-new-way-to-track</link>
                <guid>http://readwrite.com/2011/12/05/cloudsizer-a-new-way-to-track</guid>
                <category>Cloud Computing</category>
                <pubDate>Mon, 05 Dec 2011 06:00:00 -0800</pubDate>
                <author>David Strom</author>
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                <title><![CDATA[Disaster Recovery Automation Tool from VirtualSharp]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/virtualsharp-150.jpg" style="" />
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VirtualSharp Software announced today a new version of its automated Disaster Recovery solutions for private and public clouds called <a href="http://www.virtualsharp.com/pdf/PR_Nov_2011_ReliableDR_3-0_at_CloudBeat1.pdf">ReliableDR 3.0</a>. What does this mean? Well, you have heard about backup in the cloud, this takes things to the next level, essentially making it easier to stage and orchestrate your recovery processes. It isn't just making copies of your data, but packaging the entire server and OS and everything you need to restart a downed machine in a matter of minutes, using virtualization technologies. Think of it as RaaS, or Recovery as a Service. (Yes, I know, another aaS app.)</p>
<p>The Spanish company will have v3 available early next year, and what is noteworthy is its set of features that include support for multitenancy, app-specific SLAs, and role-based access controls. For example, Recovery Time Objectives and Recovery Point Objectives can be set individually for each application, and some early customers are actually running test recoveries every day to ensure that their data and apps are protected. </p>

<p>"For the longest time, Disaster Recovery has been narrowly focused on data protection, without an integrated view over the entire collection of assets that interoperate to deliver IT as a service," said Carlos Escapa, their CEO. "With ReliableDR 3.0, VirtualSharp delivers an integrated, vertical Disaster Recovery solution across the IT stack, from storage to application, that can be delivered for cloud environments using a zero-footprint, self service architecture." I met with Escapa  (a former manager at both VMware and CA) yesterday on his press tour and he was very engaging and convincing: I hope the actual RaaS is equally so. </p>

<p>The service starts out at approximately $10,000 for smaller networks, and is being used by some larger installations already.<br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2011/11/30/disaster-recovery-automation-t</link>
                <guid>http://readwrite.com/2011/11/30/disaster-recovery-automation-t</guid>
                <category>Announcements</category>
                <pubDate>Wed, 30 Nov 2011 23:00:00 -0800</pubDate>
                <author>David Strom</author>
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                <title><![CDATA[RevealCloud Adds Windows, Mac Server Monitoring]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/copperegg150.jpg" style="" />
			</span>
We last wrote about <a href="http://www.readwriteweb.com/cloud/2011/07/copperegg-announces-real-time.php">CopperEgg's RevealCloud real-time server monitoring service earlier this summer</a>. Today they announced a major expansion of their program to include various Windows, Mac and FreeBSD servers on top of the Linux/Unix ones that they came out of the gate with.</p>
<p><a href="http://www.copperegg.com/product/server-monitoring/">RevealCloud gives you the ability to track your servers</a> whether they are VMs or in a public cloud provider as well as the actual physical machines too.  There are now two pricing tiers: a free one that can look at up to three servers and give you the past five minutes' history. If you want more, you can pay about $5 per month per server for 30 day history for unlimited servers, along with alerts sent to a variety of devices including email, SMS and pagers. They claim you can be up and running within a few seconds, and their service is that easy to get going. Everything is presented on Web-based dashboards too. </p>
                    ]]></description>
                <link>http://readwrite.com/2011/11/15/revealcloud-adds-windows-mac-s</link>
                <guid>http://readwrite.com/2011/11/15/revealcloud-adds-windows-mac-s</guid>
                <category>Announcements</category>
                <pubDate>Tue, 15 Nov 2011 02:45:00 -0800</pubDate>
                <author>David Strom</author>
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                <title><![CDATA[Sprout Social Updates Its Social Media Manager]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/sprout%252520social-150.png" style="" />
			</span>
Today Sprout Social has come out with v2 of their social media management service. It adds personalized dashboards, multi-user account management, an iPhone app, and dozens of other features. <a href="http://www.readwriteweb.com/start/2010/08/managing-your-startups-social-media-relationships.php">We covered their launch last year here</a>.</p>
<p><a href="http://www.readwriteweb.com/cloud/sproutsocial.png"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2011/11/sproutsocial-thumb-609x475-35752.png" style="" />
			</span>
</a><br />
It monitors your corporate and personal Twitter, Facebook, LinkedIn, Foursquare and Gowalla accounts under a single interface. You can get a consolidated single activity stream, contact management and brand monitoring.  There are a number of customized reports, and here you see their latest dashboard.</p>

<p>Pricing remains the same at $9 per month per user with a <a href="http://www.sproutsocial.com">30-day free trial and more expensive options available</a>. <br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2011/11/09/sprout-social-updates-its-soci</link>
                <guid>http://readwrite.com/2011/11/09/sprout-social-updates-its-soci</guid>
                <category>News</category>
                <pubDate>Wed, 09 Nov 2011 04:00:00 -0800</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[BitDefender Offers New Cloud-Based Endpoint Security Service]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/Bitdefender_Old_150x150.jpg" style="" />
			</span>
Security firm BitDefender has come out with a new cloud-based endpoint security service. Called <a href="http://www.bitdefender.com/cloud">Cloud Security for Endpoints</a>, it is available now. You can centrally manage a variety of clients across different locations, provided you have an Internet connection to all of them most of the time.</p>

<p><a href="http://www.readwriteweb.com/archives/bitdefender_steps_up_against_social_network_spam_r.php">We last wrote about them earlier this summer</a>, covering their Total Security 2012 product. and <a href="http://www.readwriteweb.com/cloud/2011/08/cloud-based-endpoint-managemen.php">last covered cloud-based endpoint tools</a> in August when we wrote about Digital Persona.</p>
<p>Panda, McAfee and others have had cloud-based security tools for some time, and ForeScout is getting into this market with their <a href="http://www.forescout.com/msp">announcement today for managed service providers.</p>

<p>Like many cloud-based security tools, it is only for Windows desktops and servers, and downloads an agent to each desktop, so it isn't completely cloud-based. A central Web-based management console is used to keep track of all of your clients. And while less than $4 a user per month doesn't sound like much, it is about the same price as a traditional "thick AV client" like Norton or McAfee. The advantage is that it is easy to protect new desktops with BitDefender's solution. </p>
                    ]]></description>
                <link>http://readwrite.com/2011/11/01/bitdefender-offers-new-cloud-b</link>
                <guid>http://readwrite.com/2011/11/01/bitdefender-offers-new-cloud-b</guid>
                <category>Announcements</category>
                <pubDate>Tue, 01 Nov 2011 08:39:13 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[The Easiest Reminder Service You'll Ever Use]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/fetchnotes-150.png" style="" />
			</span>
Sometimes it is the simplest apps that have the most appeal. My wife is one of those people that frequently sends herself reminders, via either emails or voicemails. A new service that is going into beta today offers a slightly different take on things, called Fetchnotes. And if you act quickly and <a href="http://www.fetchnotes.com/invite/readwritewebrocks">are one of the next 200 readers, you can grab a sign-on here</a> and try it out yourself. It is free of charge. </p>
<p>It works as follows. Once you register your mobile phone to the site,  anything you text to a special address will be posted on your reminders page. You can be as sophisticated as you wish, and include hash tags to make your notes easier to categorize. And you can search for particular keywords or text strings in your notes. </p>

<p><a href="http://www.readwriteweb.com/cloud/fetchnotes.png"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2011/10/fetchnotes-thumb-459x299-35198.png" style="" />
			</span>
</a>The app has an interesting genesis from a student-run venture out of the University of Michigan, co-founded by Alex Schiff. And while other services such as <a href="http://www.readwriteweb.com/enterprise/2009/07/taskfm-a-remember-the-milk-alternative.php">Task.fm that we wrote about earlier</a>, Evernote,  OneNote and RememberTheMilk have been around for a while, they tend to be more useful for longer messages. If you need to remind yourself of something, grab a sign-on and try it out. <br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2011/10/30/the-easiest-reminder-service-y</link>
                <guid>http://readwrite.com/2011/10/30/the-easiest-reminder-service-y</guid>
                <category>Announcements</category>
                <pubDate>Sun, 30 Oct 2011 22:00:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[Three New Backup Developments ]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/sonicwall%252520sq-150.png" style="" />
			</span>
The ever-changing world of backup services, both online and on-premises, has a few news items this week. New features and models show that this market is maturing and it may be time to take a closer look at what is out there.</p>
<p><a href="http://www.sonicwall.com/us/products/CDP_Appliances.html">SonicWall is offering continuous data protection in a new version of its backup appliances</a>. There are four different models that can backup from five to 15 servers, the smallest starts at $1,600 for storage of 2 TB.  </p>

<p>In the online backup world, <a href="http://backblaze.com">Backblaze</a> launches today its v2.0 service which adds unlimited file sizes and file types to its backups. Lots of online services limit the sizes of the files that they are willing to copy to their service, so this is a notable advancement. They also offer physical restores up to 1 terabyte and they still cost $5 per month. For a brief roundup of other unlimited backup plans, <a href="http://www.readwriteweb.com/biz/2011/06/unlimited-online-storage-from.php">read our article here</a>.</p>

<p>Finally, earlier in the week, KineticD announced the beta-version of its hybrid cloud backup software solution, <a href="http://www.kineticd.com/Products/backup-for-servers">KineticCloud Backup for Servers</a>. (We last <a href="http://www.readwriteweb.com/enterprise/2011/07/choosing-the-right-localcloud.php">wrote about them here</a>. They offer continuous protection and native support for Microsoft Small Business Server, Exchange (Full and Mailbox Level), Outlook, SQL and Hyper-V (at the Hypervisor Level).</p>

<p><br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2011/10/26/three-new-backup-developments</link>
                <guid>http://readwrite.com/2011/10/26/three-new-backup-developments</guid>
                <category>Announcements</category>
                <pubDate>Wed, 26 Oct 2011 22:00:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[IBM Offers Free Big Data Analysis Tool for iPads]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/cognos-ipad.png" style="" />
			</span>
A new <a href="http://itunes.apple.com/us/app/ibm-cognos-mobile/id455326089?mt=8"> IBM Cognos Mobile</a> free app from IBM's Cognos division</a> makes it easy to explore any type of data on the go with location-aware analytics. Called Cognos on the iPad , the Cincinnati Zoo has used it to give management instant access, and a single view of visitor and business information to drive new revenue and improve member visits.  As a result of this analysis, the zoo has increased visitor in-park spending by 25 percent this year.   </p>
<p>Here is an example of the kinds of screens it can produce:<br />
<span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/us/r1000/108/Purple/d0/51/2a/mzl.wqcdzdyj.480x480-75.jpg" style="" />
			</span>
</p>

<p>The app is part of a larger <a href="http://www-01.ibm.com/software/data/bigdata/">series of IBM big-data announcements this week</a>, including new Hadoop-based analytics software in the cloud that can be up and running in less than 30 minutes. IT professionals and others looking to build Hadoop skills can take advantage of IBM's BigDataUniversity.com, a new website where users can learn the basics of Hadoop, open source software development, and database management techniques. More than 8,000 students have already taken at least one of the offerings at BDU. (I like the sound of that, can you get the logo sweatshirt yet?)</p>
                    ]]></description>
                <link>http://readwrite.com/2011/10/24/ibm-offers-free-big-data-analy</link>
                <guid>http://readwrite.com/2011/10/24/ibm-offers-free-big-data-analy</guid>
                <category>Analysis</category>
                <pubDate>Mon, 24 Oct 2011 13:00:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[Quick Audience Response Testing With Napkin Labs ]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/ps/239/648/2396486_300.jpg" style="" />
			</span>
If you are looking for a quick and dirty way to get feedback to product plans or marketing campaigns, check out the latest additions to <a href="http://www.napkinlabs.com/">Napkin Labs' audience response service</a>. These make it easier to collect information from a variety of sources and methods, and all for a very reasonable monthly price.</p>
<p>This isn't a surveying tool, like SurveyMonkey or others. Instead, it is for more creative and open-ended kinds of tasks, like if you are reviewing a new logo for a client or want to refine the scope of a project workplan. How does it work?</p>

<p>Each user is assigned their own virtual "lab" space to add experiments as they see fit. You use the service by posting what they call "challenges" to be answered by your community. You select one of several templates (see the screenshot below) for discussion, photo albums (which is new) or idea creation apps, pose your questions, pick participants, and send out invites to specific people via email. You can also post the challenges to a special Facebook page, embed a link on your own website or use a special URL that is assigned to your lab. </p>

<p><a href="http://www.readwriteweb.com/cloud/napkin%20apps.png"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2011/10/napkin%252520apps-thumb-610x379-34753.png" style="" />
			</span>
</a></p>

<p>The photo album app makes it easy to share photos among a group, asking them to post the best captions or tag each picture with appropriate descriptions. Each lab automatically collects stats on originating IP addresses and gender/age demographics. </p>

<p>The notion behind Napkin Labs is to try things out - hence its name - and act on the feedback you are getting quickly. The service starts at $100 per month, and has a 30-day trial, although you will need to enter your credit card (boo). Filtering tools and premium support will cost more. <br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2011/10/12/quick-audience-response-testin</link>
                <guid>http://readwrite.com/2011/10/12/quick-audience-response-testin</guid>
                <category>How-To</category>
                <pubDate>Wed, 12 Oct 2011 05:00:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[Monitoring Your Open Stack Servers With Zenoss]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/logo-zenoss150.jpg" style="" />
			</span>
This week Zenoss announced ZenPack, a new way to monitor your Open Stack servers. It is a great way to keep track of things in your cloud and is simple to use and quick to install. It is free and open source and can be used to look at real-time server inventories, performance and health stats, as well as what apps you have deployed to the cloud.</p>
<p>Zenoss has made a name for its monitoring tools and <a href="http://www.readwriteweb.com/cloud/2010/08/zenoss-announces-monitoring-fo.php">we have covered them in the past here</a>. You can <a href="https://github.com/zenoss/ZenPacks.zenoss.OpenStack">download the code here from Github</a> and <a href="http://www.youtube.com/watch?v=fNroWEsxCA8">watch a video screencast quick tutorial here</a> showing you how to monitor a server on Rackspace as an example.</p>
                    ]]></description>
                <link>http://readwrite.com/2011/09/15/monitoring-your-open-stack-ser</link>
                <guid>http://readwrite.com/2011/09/15/monitoring-your-open-stack-ser</guid>
                <category>Announcements</category>
                <pubDate>Thu, 15 Sep 2011 01:00:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[Socialcast Makes Strides Towards Project Management]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/images/vmware_logo_0311.png" style="" />
			</span>
Today Socialcast has <a href="http://strides.do">announced the beta of Strides</a>, its first big launch since VMware acquired them earlier this summer. Just connecting everyone on an internal social network isn't enough - everyone has to actually use the network for their work activities. And Strides is bringing a lightweight Web 2.0 form of project management, layering it on top of the social networking tool. </p>
<p>The Strides UI looks a lot like Google+. The left-hand pane has objectives and tasks that are scheduled for today and the future. The right-hand pane has the usual activity feed with streams, projects, tasks, and other activities, which is similar to the normal Socialcast activity stream. You can set due dates and reorder your priorities and see at a glance the status of all of your projects and the status of everyone else's projects too. And you can attach projects to particular corporate goals.</p>

<p>You don't need to be an existing Socialcast user; Strides operates independently. But it can connect to your Socialcast social graph and accounts if you do. </p>

<h2>Competition</h2>
They claim that other social networking tools such as Jive, Lotus Connections and Socialtext (the <a href="http://www.readwriteweb.com/enterprise/2011/06/socialtext-launches-integrated.php">latter covered here</a>), have lighter-weight task and project features, and that dedicated project management tools are too cumbersome to use. But no matter how lightweight the features, you may still not want to use them. To really benefit from this product and be effective, you have to spend a lot of time devoted to updating your activities and type a lot into the system throughout your workday. That may not be everyone's cup of tea. Socialcast's CEO Tim Young, interviewed in a PwC Technology Forecast article, mentions that the major objection he hears from his customers who are slow to adopt his tech that they have trouble embedding it into their existing workflows. Strides is another way to try to tackle this, and make the data streams more relevant to these late adopters.
<a href="http://www.readwriteweb.com/cloud/assets_c/2011/09/Socialcast Strides _ Stride View-33495.php" onclick="window.open('http://www.readwriteweb.com/cloud/assets_c/2011/09/Socialcast Strides _ Stride View-33495.php','popup','width=1031,height=879,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2011/09/Socialcast%252520Strides%252520_%252520Stride%252520View-thumb-610x520-33495.jpg" style="" />
			</span>
</a>

<p>What is appealing about Strides (see a sample view above, click to enlarge) is that it combines the task and project management with a real-time messaging and activity feed stream, to try to embed the project into the user's work day. But it could also be its biggest drawback, too, if a user doesn't want to instrument and document his or her moment-by-moment work life.</p>

<p>While they haven't yet announced pricing, you can sign up for the beta and they will gradually accept your requests. Once you get accepted, you can invite anyone else to join your work team for free of charge. About 50 organizations are presently testing it now, with one account as large as 3,500 users.<br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2011/09/09/socialcast-makes-strides-towar</link>
                <guid>http://readwrite.com/2011/09/09/socialcast-makes-strides-towar</guid>
                <category>Announcements</category>
                <pubDate>Fri, 09 Sep 2011 02:00:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[Two Free Tools To Try For Online Meetings]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/yam2-150.png" style="" />
			</span>
The online meeting space continues to see lots of innovation, especially at what you can get for free. </p>

<p>There is a new service from FreeConferenceCalls.com called <a href="http://FreeScreenSharing.com">FreeScreenSharing.com</a> that says exactly what it does and some major feature enhancements to <a href="http://yamlabs.com">YamLabs (for Yet Another Meeting)</a>.</p>
<p>FreeScreenSharing works on both Windows and Mac and on a variety of browsers. You download the software on both sides, which takes the form of an .EXE for Windows and a Mac package file, and within a few moments you are sharing your screen. For example you can control which of your apps get shared over the link, you can easily switch presenters as you collaborate back and forth, there are attendee lists and chat rooms. It works with the FreeConferenceCall service for the audio link. You can also customize your conference "lobby" landing page with links, logos, and shared documents, and also specify whether or not you want a listing of all attendees or not. You even get an emailed report when your meeting is finished, recapping who was there.  </p>

<p><a href="http://www.readwriteweb.com/cloud/freescreenshare.png"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2011/09/freescreenshare-thumb-610x367-33438.png" style="" />
			</span>
</a></p>

<p>I last wrote about <a href="http://www.readwriteweb.com/enterprise/2011/07/free-video-sharing-tools-for-b.php">free video sharing tools earlier this summer</a> and FreeScreenSharing It isn't as flawless as Join.me, but it has more tools. I had some trouble bringing up the software initially, and there is a few second delay sending the screen across the Internet. It also isn't great for sharing PCs running multiple monitors.</p>

<p><a href="http://www.readwriteweb.com/cloud/yamscreen.png"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2011/09/yamscreen-thumb-610x354-33440.png" style="" />
			</span>
</a></p>

<p>The other free service is from Yam, shown above. This isn't a screen-sharing tool but a way to facilitate running the meeting itself. You can take meeting minutes, share the meeting agenda, add common files to share, share a whiteboard and other tasks. The service has been around for some time, but this week they bulked up their feature set, including offline access, better integration with Google Apps including Contacts and Calendars, and connectors to Jive and Evernote. They are also working on both iOS and Android apps and plan on Outlook and Webex connectors in the near future as well. </p>
                    ]]></description>
                <link>http://readwrite.com/2011/09/08/two-free-tools-to-try-for-onli</link>
                <guid>http://readwrite.com/2011/09/08/two-free-tools-to-try-for-onli</guid>
                <category>News</category>
                <pubDate>Thu, 08 Sep 2011 00:00:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[How to Predict (And Improve!) Your Future Traffic]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/carnack150.png" style="" />
			</span>
Unlike Johnny Carson's Carnac character (pictured at left), there are serious and legitimate ways to predict how your traffic will respond to your site's content. A new service from Adobe's SearchCenter+ and features from the existing service from Visual Revenue are both trying to be more helpful in optimizing your content and ad buys for your site. Both services can boost your traffic by a 25% or more, which is a welcome note for just about everyone concerned with their site stats these days.</p>
<p>First, the Adobe news. <a href="http://www.omniture.com/en/products/visitor_acquisition/searchcenter/?s_cid=39543">Adobe SearchCenter+</a>, one of the components of the Adobe Online Marketing Suite that it obtained from Omniture, has added keyword performance predictive analytics through a partnering agreement with OptiMine Software, Inc. The idea is to use predictive modeling on keywords so site operators can figure out which combinations will likely yield better results. Adobe customers can begin adding this new feature to their SearchCenter+ service contracts immediately. No costs were provided.</p>

<p>Second is a nifty service that is focused on the editorial content (rather than the keyword and ad side of things) by <a href="http://visualrevenue.com/product">Visual Revenue</a>. They have developed some analytics that look at what the traffic on your home page (or other prime site real estate) will be a few minutes into the future. They told me that for sites like ours that post oodles of content all day long, figuring out the placement of that content isn't really for the present but for the visitor that is coming in the near future. You need to place a tracking pixel on each of your pages and have their consulting team analyze at least two weeks' worth of traffic before they can begin optimizing your pages, and the minimum fee is $1000 per month, which is less than I thought it would be. Visual Revenue were the folks behind the technology later sold to Yahoo Analytics, and they will instrument a site that receives five million page views a month or more. They are ideal for editorial-rich sites where you don't have 24x7 production coverage and can use their tool to resequence your content so that every visit counts. <br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2011/09/07/how-to-predict-and-improve-you</link>
                <guid>http://readwrite.com/2011/09/07/how-to-predict-and-improve-you</guid>
                <category>Analysis</category>
                <pubDate>Wed, 07 Sep 2011 09:00:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
                    <item>
                <title><![CDATA[Zoho's ManageEngine Adds New VMware Monitoring]]></title>
                <description><![CDATA[
                                        <p><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/manage_engine150.png" style="" />
			</span>
Today, Zoho's ManageEngine subsidiary announced the availability of <a href="https://www.manageengine.com/products/applications_manager/">v10 of its Applications Manager</a>, an availability and performance monitoring software. They have added the ability to monitor vCenter and vFabrick to its list of dozens of application servers, spanning both physical and virtual infrastructures. The product will be demonstrated next week at VMworld in Vegas. </p>
<p>Applications Manager provides IT teams the ability to discover the entire organization's virtual infrastructure through the vCenter server and provide dependency mapping of its components. This helps track the health status of virtual resources and model them the same way they are configured in the vCenter server.  You can see a sample screen capture below.</p>

<p><a href="http://www.readwriteweb.com/cloud/appmgr.png"><span class="embedded-Media-image img-caption-c">
				<img src="http://readwrite.com/files/files/files/cloud/assets_c/2011/08/appmgr-thumb-610x305-32675.png" style="" />
			</span>
</a><br />
The vCenter monitoring will include the ability to track VM movements and cluster configurations in a more graphical manner than previously, as well as do a better job of discovering VMs. VMware vFabric tcServer isn't even out yet, but when it does become available, App Manager will include tracking its health and the health of the Spring apps that are deployed on these servers. Finally, ManageEngine has added support for monitoring LDAP, DNS, Ping, Mail Server RTT and Amazon S3 to this version. They are also working on supporting Citrix Xen hypervisors in an upcoming release.</p>

<p>They <a href="https://store.manageengine.com/applications_manager/index.html"> have a complex but transparent page listing various pricing tiers</a>, starting at $795 annual license for up to 25 monitors for a single user. There are numerous additional charges for specific server monitors, such as SAP, SharePoint and Hyper-V. The new VMware monitors will also carry additional charges that haven't been set yet.</p>

<p>All of the monitoring is agentless, with the exception of the Java transaction monitors. </p>

<p>ManageEngine sells more than 30 different tools and offers many free ones for monitoring Hyper-V performance or VM configuration, among other tasks. Also announced this week are enhancements to ServiceDesk Plus with Active Directory integration and OpManager v9.0 to have runbook automation for physical, virtual, and cloud platforms and Hyper-V support. <br />
</p>
                    ]]></description>
                <link>http://readwrite.com/2011/08/24/zohos-manageengine-adds-vmware</link>
                <guid>http://readwrite.com/2011/08/24/zohos-manageengine-adds-vmware</guid>
                <category>Announcements</category>
                <pubDate>Wed, 24 Aug 2011 07:30:00 -0700</pubDate>
                <author>David Strom</author>
            </item>
            </channel>
</rss>

