Who's Got Big Brands? Tech's Got The Biggest Brands Of Them All

Technology companies still dominate the world's top brands for 2013.

Section: Web Author: Brian Proffitt Publish date: May 21, 2013 Interaction count: 0

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting…

Section: Enterprise Author: Justin Smith Publish date: April 17, 2013 Interaction count: 0

Smarter Marketing: How Minority Report Got It All Wrong

Minority Report is a pretty dumb vision of the “smart” future. Smarter marketing goes far beyond advertising to focus on  on…

Section: Enterprise Author: Sarah Rotman Epps Publish date: April 3, 2013 Interaction count: 0

Firefox vs. 3rd-Party Cookies: Helping Or Hurting Browser Users?

Mozilla is going toe-to-toe with online advertisers over third-party cookies. Which side really has Internet users' best interests at…

Section: Web Author: Brian Proffitt Publish date: March 18, 2013 Interaction count: 0

How Change.org Puts More Power Into The Hands Of People

Change.org has become an effective marketing machine for mostly non-profit organizations

Section: Social Author: Michael Tchong Publish date: March 15, 2013 Interaction count: 0

The Customer Is Always Right – Even When The Data Says They're Wrong

It doesn't matter if Tesla's Elon Musk had the data on his side in his dust-up with The New York Times - he's learning the hard way that the…

Section: Enterprise Author: Dave Ewart Publish date: March 13, 2013 Interaction count: 0

Apple's New iPhone Ads: Brilliant, Understated, Elegant - And Boring

Apple's new iPhone ads are exactly what we need - but not at all what we want.  

Section: Mobile Author: Brian S Hall Publish date: March 13, 2013 Interaction count: 0

Businesses Think They Finally 'Get' Social Media. Do You?

An industry report reveals that 98 percent of companies are using social media, and that 70 percent believe it has a positive impact on…

Section: Social Author: Nick Statt Publish date: March 1, 2013 Interaction count: 0

Project Glass: Google’s Transparent Product Strategy Is Great Marketing, Too

Has any company ever done what Google is doing with Project Glass: launch an entirely new form factor in such a transparent, inclusive way?

Section: Social Author: Sarah Rotman Epps Publish date: March 1, 2013 Interaction count: 0

6 Ways To Make Freemium Work For B2B Products

Depending on the product, the freemium model can work especially well for B2VSB (business-to-very-small-business) companies.

Section: Small Biz Author: Anthony Smith Publish date: February 20, 2013 Interaction count: 0

10 Actionable Trends For Mobile Marketers In 2013

Research firm Forrester outlines what mobile marketers need to know in 2013 to thrive. 

Section: Enterprise Author: Dan Rowinski Publish date: February 14, 2013 Interaction count: 0

Incoming! Microsoft Launching Another Pathetic Smear Campaign Against Google

Microsoft is back harping on Gmail, starting a national campaign to scare people about privacy.

Section: Web Author: Dan Lyons Publish date: February 6, 2013 Interaction count: 0

Brand Marketers Totally Miss Social Media Influencers

Brands like Facebook. Influencers live on their blogs. This disconnect renders a lot of social media campaigns inefficient - or even a…

Section: Social Author: Brian Proffitt Publish date: February 5, 2013 Interaction count: 0

SDL SM2: Find Out What People Are Saying About Your Business On Social Media

Social media monitoring is all about helping you achieve your business goals: strengthening your brand, staying relevant to customers and…

Section: Social Author: Publish date: February 5, 2013 Interaction count: 0

The 5 Best Super Bowl 2013 Commercials [Video]

These commercials deserved their spots on the world's biggest advertising stage

Section: Social Author: Bill Paul Publish date: February 4, 2013 Interaction count: 0

The 5 Worst Commercials Of Super Bowl 2013 [Video]

These five ads hit new lows in wasted money, poor targeting, lack of imagination and sheer poor taste.

Section: Social Author: Bill Paul Publish date: February 4, 2013 Interaction count: 0

Sneak Peek: BlackBerry's Super Bowl Commercial

BlackBerry teases its Super Bowl commercial with this still image. What the heck is it?

Section: Mobile Author: Dan Rowinski Publish date: February 1, 2013 Interaction count: 0

Amid Boeing's 787 Scare, Competitor Elon Musk Takes To The Media

Is Musk really trying to help, or is it just a marketing ploy for SpaceX?

Section: Web Author: Taylor Buley Publish date: January 30, 2013 Interaction count: 0

Hey Security Companies: Stop Your Scare-Tactic Marketing

The security industry has long used scare tactics to acquire new customers. It is time for that practice to stop. 

Section: Web Author: Dan Rowinski Publish date: January 28, 2013 Interaction count: 0

Payola: The Dark Side of PR

Pay-for-play is alive and well in journalism, and freelance sites are a great cover.

Section: Web Author: Cormac Foster Publish date: January 15, 2013 Interaction count: 0

What I Learned At CES

Squint your eyes, and you can see what the world will look like ten years from now. 

Section: Web Author: Dan Lyons Publish date: January 14, 2013 Interaction count: 0

Hey, E-Commerce Entrepreneurs! Aren't You Forgetting Someone?

Startups are hungry to create a loyal market and yet business owners too often forget a ready-made customerbase: friends and family. Make…

Section: Social Author: Rudy DeFelice Publish date: January 2, 2013 Interaction count: 0

Lack Of Online Reviews Hurts Apple's Online Store [Infographic]

What are the real reasons Apple hit a four-year low in online customer satisfaction in ForeSee's latest Holiday E-Retail Satisfaction…

Section: Mobile Author: Antone Gonsalves Publish date: December 28, 2012 Interaction count: 0

Why Brands Should Build Their Own Social Communities

When it comes to social media, lead generation is one of the trickiest yet most important metrics. Truth be told, it's not that easy for…

Section: Social Author: Adam Popescu Publish date: October 18, 2012 Interaction count: 0