The App Wars Come To Wearables - Consumers Will Be The Winners
Everyone is searching for a tipping point for wearables. Look at the app count, and you’ll find it.
Sarah Rotman Epps
Sarah Rotman Epps is a Senior Analyst at Forrester Research based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy professionals on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging. She is frequently quoted by the press and is a sought-after keynote speaker.
Articles by Sarah Rotman Epps
Tue, 4 June 2013
Wed, 17 April 2013
Google Glass Ships - And Why It's More Important Than Any Smartwatch
If Google Glass succeeds, it could be the next iPhone: the next great platform for app development.
Wed, 3 April 2013
Smarter Marketing: How Minority Report Got It All Wrong
Minority Report is a pretty dumb vision of the “smart” future. Smarter marketing goes far beyond advertising to focus on on…
Fri, 1 March 2013
Project Glass: Google’s Transparent Product Strategy Is Great Marketing, Too
Has any company ever done what Google is doing with Project Glass: launch an entirely new form factor in such a transparent, inclusive way?
Tue, 19 February 2013
What's Missing From The New Digital Classroom?
Technology is just a tool; it’s how we apply it that will determine the future of education.
Mon, 4 February 2013
Wearable Devices' Next Design Challenge: The Human Brain
No, we're not talking about sensors implanted in your brain, but about designing for the nuanced way our brains process the experience of…
Fri, 18 January 2013
BlackBerry Balance: A New BlackBerry 10 Feature For Perpetually Connected Consumers
The best feature of BlackBerry 10 is called “BlackBerry Balance.” It allows users to selectively turn off work-related email and apps…
Thu, 17 January 2013
Sensors, Sensors, Everywhere: Will They Keep Us From Seeing For Ourselves?
The sensors embedded in increasing numbers of devices are undoubtedly useful, but do we really need machines to replace our basic…
