Matthew Zehner

Matthew Zehner is the CEO of ZehnerGroup, a digital agency that specializes in launching web startups and innovating established businesses. Through Matthew’s hands on experience in all areas of technology, he ensures user experience and technology are on the leading edge. He also plays an integral role in his client’s success through his hands on collaboration and close integration with their team. Prior to starting ZehnerGroup Matthew worked at SapientNitro, the number two interactive agency at the time, where he introduced the latest web frameworks and social media integration to an array of Fortune 500 clients. You can read more about the ZehnerGroup at www.zehnergroup.com.

Posts by Matthew Zehner

Wednesday, 10th October 2012

Hacking

Why You Can't Settle For The "Minimum" In Your Minimum Viable Product

Many startups scramble to create a "minimum viable product," or MVP, to get a version of their product to market quickly for testing. It’s a great way to cost-effectively test a website or app with real users. But be careful, if your MVP is too minimalist, it could torpedo your company's future.

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Matthew Zehner

Why You Can't Settle For The "Minimum" In Your Minimum Viable Product