SEO Primer: Improve Your Business Website's Ranking
I'm going through an SEO overhaul of our company's website. There is definitely a combination of art and science that I never appreciated…
Articles by Jason Rothbart
Tue, 17 February 2009
Sun, 1 February 2009
Survey: Small Businesses Are Clueless About Cloud Computing
RackSpace recently published a survey on cloud hosting. The company asked 1500 small and mid-sized businesses in the US and UK what they…
Sat, 31 January 2009
Layoffs Send People and Knowledge Packing
The scale of layoffs over the past few weeks is unprecedented. The impact on these people who have been shown the door and on the…
Sun, 18 January 2009
Conference Sponsorship: Worth It?
This is my favorite time of the year: budget time. At my company we look at all the wonderful ways to spend money on communicating with…
Sat, 17 January 2009
Linking SaaS Software Pricing to Value
Linking the value that a product or service provides to a price is an art, rarely a science. Software pricing, in particular, has suffered…
Fri, 16 January 2009
Perils of the Rock Star CEO
The news of Steve Jobs taking a medical leave of absence has rocked the blogosphere and the stock market. First, this shouldn't have come as…
Fri, 21 November 2008
Is SaaS Cheaper Than Licensed Software?
Most people quickly answer this question in the affirmative. I certainly do. However, there are people out there who aren't sure. They…
Wed, 19 November 2008
IT Must Learn to Bend or Business Will Break
The current economic climate is having a devastating effect on almost every business around. In order to adapt to changing conditions and…
Fri, 17 October 2008
Enterprise Software: Focus on User Adoption, Not Features
Effective user adoption is the absolute best predictor of enterprise software success. That was one of the key takeaways for me from the…
Tue, 16 September 2008
Jott's Move From Free to Premium - Bait and Switch or Good Business?
Many Web 2.0 companies have tried to make money by charging for their product, but it can be hard work - especially if the product started…
Wed, 10 September 2008
"Getting Things Done" in The Enterprise
I recently attended the Office 2.0 Conference in San Francisco. The highlight for me was the first session where Ismael Ghalimi interviewed…
Wed, 3 September 2008
SaaS Trial - Lessons Learned
A growing part of the software sales process involves offering trials or try-before-you-buy programs. Buyers love it, but it puts pressure…
