Jason Rothbart

Jason Rothbart is an occasional writer for ReadWriteWeb's Enterprise Channel. He is also the Vice President for Customer Success at GroupSwim, a SaaS Enterprise Collaboration company. Jason has worked in the software and management consulting industry for 15 years. He is a passionate entrepreneur focusing on collaboration and Enterprise 2.0. You can reach Jason via his GroupSwim blog.

Posts by Jason Rothbart

Tuesday, 17th February 2009

SEO Primer: Improve Your Business Website's Ranking

I'm going through an SEO overhaul of our company's website. There is definitely a combination of art and science that I never appreciated until having to do it. So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine results. Nothing explained here is…

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Sunday, 1st February 2009

Survey: Small Businesses Are Clueless About Cloud Computing

RackSpace recently published a survey on cloud hosting. The company asked 1500 small and mid-sized businesses in the US and UK what they knew about cloud hosting and if they intend to use it. The results of the survey may surprise you. One key finding was that there is a large gap between small and mid-sized businesses in their adoption of cloud…

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Saturday, 31st January 2009

Layoffs Send People and Knowledge Packing

The scale of layoffs over the past few weeks is unprecedented. The impact on these people who have been shown the door and on the companies that have let them go will linger for years to come. Besides the emotional damage that occurs when people are forced out, there is a tangible cost to companies when knowledge and experience walk out the door…

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Sunday, 18th January 2009

Conference Sponsorship: Worth It?

This is my favorite time of the year: budget time. At my company we look at all the wonderful ways to spend money on communicating with prospects and customers. Working for a small company, we take every dime we spend very seriously. Last year, we attended five conferences. As we plan this year's budget, we are asking the hard questions about…

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Saturday, 17th January 2009

Linking SaaS Software Pricing to Value

Linking the value that a product or service provides to a price is an art, rarely a science. Software pricing, in particular, has suffered from this being done poorly. The old licensed-software model does not cut it anymore. Businesses won't stand to pay for a large number of software licenses they may or may not use, and then pay for maintenance…

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Friday, 16th January 2009

Perils of the Rock Star CEO

The news of Steve Jobs taking a medical leave of absence has rocked the blogosphere and the stock market. First, this shouldn't have come as a surprise to anyone who knows anything about cancer, especially the kind he has. Second, it highlights the risk of hiring or developing a rock star CEO. While any executive of Steve Jobs' stature…

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Friday, 21st November 2008

Is SaaS Cheaper Than Licensed Software?

Most people quickly answer this question in the affirmative. I certainly do. However, there are people out there who aren't sure. They look at the monthly cost of a SaaS application and compare it to the equivalent licensed product over an extended period of time. Given enough time, you will eventually hit a point when the SaaS product appears to…

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Wednesday, 19th November 2008

IT Must Learn to Bend or Business Will Break

The current economic climate is having a devastating effect on almost every business around. In order to adapt to changing conditions and opportunities, businesses will need to use flexible, adaptable systems to survive. The days of expensive year-long implementations of behind-the-firewall software look to be behind us.

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Friday, 17th October 2008

Enterprise Software: Focus on User Adoption, Not Features

Effective user adoption is the absolute best predictor of enterprise software success. That was one of the key takeaways for me from the OpenAir User Conference this week. According to a study done by the Sand Hill Group and Neochange, the most critical factor (70% listed it as number 1) for software success and return-on-investment is effective…

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Tuesday, 16th September 2008

Jott's Move From Free to Premium - Bait and Switch or Good Business?

Many Web 2.0 companies have tried to make money by charging for their product, but it can be hard work - especially if the product started out as free. Jott, a voice to text transcription service, is an example of one that took the plunge and succeeded. Jott moved to a paid model following a successful free beta. I spoke with Jott CEO John…

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