6 Ways To Make Freemium Work For B2B Products
Depending on the product, the freemium model can work especially well for B2VSB (business-to-very-small-business) companies.
Anthony Smith is the CEO of Insightly, a San Francisco-based SaaS CRM application. He built the first version of Insightly in six months from his home in Perth, Australia, after identifying a market need for a CRM solution focused on small business. He has previous experience designing and building CRM software for enterprise use. Prior to Insightly, Anthony worked as a consultant for IBM and as a software engineer for global mining consultancy Snowden.