Home We Can’t Get Enough Of Videos On Facebook, Apparently

We Can’t Get Enough Of Videos On Facebook, Apparently

Facebook

Video posts per person have increased 75% globally, 94% in the United States since the last year, Facebook reports.

See also: Why Users Aren’t Going To Revolt Against Facebook Video Ads

In a Thursday post on its media blog, the social network revealed that Facebook has averaged more than 1 billion video views every day since June 2014, and in the United States, 50% of returning visitors watch at least one video daily.

It’s a spike that has at least one analytics company proclaiming that Facebook is now bigger for video than YouTube, at least when it comes to official accounts. According to Socialbakers, brands posted 20,000 more videos on Facebook than they did on YouTube.

Facebook observed that the videos that get the most views are visually rather than audibly eye-catching (since they play silently on the dashboard until a user clicks), and the shorter the better. Facebook showcases video highlights each month in a Can’t Miss Videos series.

Photo by Marco Paköeningrat

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.