Home Instagram Launches Advertising Analytics

Instagram Launches Advertising Analytics

Instagram is making it possible for businesses to find out just how well their advertising performs.

On Thursday, the company rolled out a suite of business tools to manage ad campaigns. Account insights and ad insights display impressions, reach, and engagement, both for particular ad campaigns and the account itself. An advertising staging feature enables advertisers to edit and preview campaigns before launching.

Instagram worked with a handful of advertisers before giving analytics to all advertisers this week. The company will make the new tools available to all brands later this year.

Instagram launched advertising last fall. 

Images courtesy of Instagram.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.