Instagram Launches Advertising Analytics

Instagram is making it possible for businesses to find out just how well their advertising performs.

On Thursday, the company rolled out a suite of business tools to manage ad campaigns. Account insights and ad insights display impressions, reach, and engagement, both for particular ad campaigns and the account itself. An advertising staging feature enables advertisers to edit and preview campaigns before launching.

Instagram worked with a handful of advertisers before giving analytics to all advertisers this week. The company will make the new tools available to all brands later this year.

Instagram launched advertising last fall. 


Images courtesy of Instagram.

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