Home Amazon Jacks Up The Price Of Prime To $99

Amazon Jacks Up The Price Of Prime To $99

Amazon increased the price of its Amazon Prime membership program today from $79 to $99 annually. That Prime price hike has been anticipated since Amazon’s last quarterly earnings call, when CFO Tom Szkutak said that it was likely that the company would raise its annual cost by $20 to $40.

Amazon Prime allows members free two-day shipping as well as access to Amazon’s Prime Instant Video television and movie streaming service and free access to the Kindle Owners’ Lending Library. (These offerings only provide free access to a subset of Amazon’s streaming video and e-book library.) Amazon introduced Prime in 2005 and has held its price steady ever since.

The price of Prime for students will remain at $49. Amazon Fresh, the company’s same-day grocery and product delivery service, will remain $299.

The Prime price increase will go into effect for existing users on their renewal dates. If your Amazon Prime memberships has already been renewed in 2014, the price increase won’t go into effect until it renews again in 2015.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.