New Facebook Mobile Ads Invite Users To Push The Button And Buy Things

Facebook’s mobile ads can now include clickable buttons that make it easier to buy stuff.

These will include options such as “Book Now” on travel ads, “Listen Now” to pull up an advertised playlist, or “Shop Now” on retail posts. Those links will take users directly to a specific location in the advertiser’s mobile application and prompt them to take action, such as scheduling their next vacation.

Facebook Comments