Apple CEO Tim Cook has joined Twitter. His account describes him as “CEO Apple, Fan of Auburn football and Duke basketball.” The account’s first followers included Apple exec support engineer @axelj, marketing chief @pschiller and Twitter employee @miguelrios.
He joins the Twittersphere just in time to enjoy the maelstrom of Apple-related tweets surrounding the iPhone launch. The timing is probably no coincidence, with the iPhone 5s and 5c reaching stores today.
UPDATE: Tim Cook’s Twitter account is verified. He now has over 34,000 followers and that number is rapidly growing.