Pinterest Embraces Do Not Track

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The move makes Pinterest only the second major social network to allow users to opt out of data collection.

Pinterest Embraces Do Not Track

Social media curatorial giant Pinterest will support the Do Not Track privacy standard, a browser preference that lets users opt out of having their data and activity tracked by the site. The fast-growing pinboard site followed the privacy lead of Twitter, which implemented Do Not Track in May 2012.

Pinterest also said it added an "Edit Your Home Feed" button, a feature intended to personalize things by suggesting pins and boards based on Pinterest pages you've visited before.