The social experiment and smartphone app Curiosity: What's Inside The Cube finally came to a close early Sunday morning. The winner, Bryan Henderson of Edinburgh, Scotland, will become an intrinsic part of creator Peter Molyneux's new game Godus as the one god ruling over all other players. After UK studio 22Cans accelerated the experiment to its final 50 layers earlier this month, the race was on to be the final person to tap the floating cube and reap the rewards.
What part will Henderson's status play in Godus, a cross-platform mobile and PC/Mac game that will let you run a civilization as a deity? Early indications are that he will not only rule over potentially tens of thousands of other players - setting rules, imposing a moral code and acting as a sort of Zeus of Greek mythology - but he will also share in the profits of the game and its in-app purchases. How big a slice Henderson will get is not yet clear.
Here's the video Henderson was given access to as the winner of Curiosity, which he subsequently agreed to let 22Cans share with the world: