Say what you will about Samsung, it sticks to its guns. Even if that means once again inflicting a whiny, snobby little brat on an unsuspecting world as its mascot and "secret messenger" for the upcoming Galaxy S4 smartphone.
Yes, Jeremy Maxwell is back — and annoying as ever — in Samsung's latest Galaxy S4 teaser video. Almost as bad as that is the fact that very little about the S4 is actually teased here, except for the fact that a product with that name is on its way.
Samsung is releasing a series of videos starring Little Jeremy, some suburbanite preppy who gets early access to the Galaxy S4. The first video showed him signing a non-disclosure agreement and getting a peek in the box that, presumably, holds the Galaxy S4 (though all we can really tell is that the damn thing glows). We are left with Jeremy getting harassed by a girl neighbor demanding to know what his secret is.
Samsung has now treated us to the next installment of this imp's journey. We see Jeremy poking his head into the (still glowing) box, getting yelled at by the neighbor girl and marveling at the thing inside. ("It's my favorite color," Jeremy coos. I hope he likes pearl grey.) Jeremy then goes to bed with his faithful dog, all alight with excitement.
In the morning, Jeremy's mother calls out, "I've put out your power ties for your big day!" Jeremy, in a fit of pure Zen, chants, "big day, big day."
The video is embedded below. Tell us in the comments what you think of Jeremy Maxwell. More importantly, what do you think of this hype-machine marketing campaign from Samsung? Is it helpful in any way, shape or form? What about the demographic choice of a kid with a butler and power ties?
Samsung will debut the Galaxy S4 at Radio City Music Hall in New York City this Thursday, March 14th. We'll be there to bring you all the action. With any luck, Jeremy Maxwell won't be invited.
Lead image courtesy of the Samsung teaser video